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BMW At The Upcoming Super Bowl

On: Mon, Dec 20, 2010 at 4:11PM | By: Sherry Christiansen

BMW At The Upcoming Super Bowl test 1-1

This year BMW has decided to go big and get some of their products on screen during the Super Bowl. Last year, around 38.6 million people viewed the event to watch Drew Brees and the New Orleans Saints deliver a crushing defeat to Peyton Manning and the Indianapolis Colts.

In 2010, a 30-second Super Bowl ad for the 2010 game went for between $2.5 million to $2.8 million. With those kinds of prices it is no wonder that BMW has taken a 10-year hiatus from this particular type of marketing. However, that is about to change as the company is preparing to experience a major undertaking of vehicle launches and new model offerings. According to BMW “between 2010 and 2011, over 60 percent of its total vehicle inventory will be new vehicles”.

“We’re in the window of our biggest launch period in history and the Super Bowl gives us the stage to make a big impact,” says Stacy Morris, BMW’s marketing communications manager. The forthcoming vehicles that prompted the German auto manufacturers to pony up the necessary funds include the 2011 X3 sports utility vehicle, BMW’s electric car the ActiveE, new 6 Series coupe and convertible models, and the 5 Series sedan.

Daytona Ready To Race! Brumos And SoD Turn First Laps On New Surface

On: Mon, Dec 20, 2010 at 3:54PM | By: John Welch

Daytona Ready To Race! Brumos And SoD Turn First Laps On New Surface test 1-1

Three hours after the conclusion of the NASCAR race last July, Daytona International Speedway went under the knife. The asphalt was cracking, the water drainage insufficient, so The Frances set about repaving and modernizing the track during its elongated off-season. According to veteran of everything on wheels Hurley Haywood, they dun good. Real good.

Having scaled back their operations in the last few months, Brumos Porsche is returning to the GT ranks this year with a familiar red white and blue Porsche GT3. Having lent their typical Daytona Prototype drivers to the ActionExpress team, Brumos leader Hurley Haywood is coming out of retirement to pilot the new Brumos GT3 with Andrew Davis. On the 17th the pair opened up their gleaming Porsche on the high banks of Daytona, along with the Chevrolet/Coyote DP of Spirit of Daytona racing. Hurley is pleased, and the rest of the Grand-Am field is now anxiously awaiting their respective turns on the famed 3.57 mile course.

El Camino To Make a Return? GM Considering It

On: Mon, Dec 20, 2010 at 2:18PM | By: Chris Weiss

El Camino To Make a Return? GM Considering It  test 1-1

The pickup car market really never recovered from the loss of the El Camino back in the late 80s. Sure, we have recently had things like the Subaru Baja, but that just didn't have the rugged, muscular looks and sheer utility of an old clunker like the Camino. And I fear that until the El Camino—or at least something very similar—returns, the pickup car will never get back to its glory days.

Good news on that front: a Jalopnik report citing three GM sources indicates that the General is carefully considering bringing back a legit pickup car. And it's likely going to be a Chevy that may just bear the El Camino nameplate.

The pickup car is coming back, baby! (Maybe.)

Saturn Ion May Possess Steering-Related Safety Issue

On: Mon, Dec 20, 2010 at 11:54AM | By: Sherry Christiansen

Saturn Ion May Possess Steering-Related Safety Issue test 1-1

Some Saturn Ion owners and operators may be having problems with their vehicles' power steering performance. The problem could stem from a lack of power fluid in the reservoir, a bad fuse, or some faulty wiring. Ion owners may have to take their cars into a General Motors service shop so they can switch out any faulty parts that may be present.

The Ions involved in the safety recall are model years 2004 to 2007. There are approximately 385,000 of these cars in circulation that could potentially have the steering defect. There have been well over 600 complaints made to U.S. auto-safety regulators by Ion drivers who indicated that they experienced a sudden loss of power steering.


BMW Vision EfficientDynamics To Cost $230K When It Debuts In 2013

On: Mon, Dec 20, 2010 at 11:49AM | By: Chris Weiss

BMW Vision EfficientDynamics To Cost $230K When It Debuts In 2013 test 1-1

In the market for a high-performance German-built hybrid supercar? Of course, we all are. Well, it's looking like your most affordable option at the moment will be the Vision EfficientDynamics from BMW. New reports indicate that the car will be priced from £150,000 ($234K) when it hits the market in 2013. Not exactly cheap, but lower than the expected $250,000 price tag of the Mercedes SLS E-Cell and way cheaper than the rumored $600,000 price of the Porsche 918 Spyder Hybrid.

Lotus May Build Its Own V8 Engine For The Esprit

On: Sun, Dec 19, 2010 at 10:57AM | By: Chris Weiss

Lotus May Build Its Own V8 Engine For The Esprit test 1-1

When the all-new Lotus Esprit concept debuted at the 2010 Paris Motor Show, it carried a Toyota/Lexus engine. Sure, it did use some pressure charging to up the output on the 5.0-liter V8 from the Lexus IS-F, giving it a supercar-esque 620 horses, making a clear designation from anything in Lexus' line. But to diehards that wasn't enough. After the Esprit's lengthy absence, they want a Lotus-engineered mill for the next-generation Esprit. And Lotus is considering obliging them with an in-house V8 engine.

GM Recalls 111,000 Equinox, Terrain, and SRX Models for Faulty Seatbelt Anchor

On: Sun, Dec 19, 2010 at 10:54AM | By: Sherry Christiansen

GM Recalls 111,000 Equinox, Terrain, and SRX Models for Faulty Seatbelt Anchor  test 1-1

Car owners may experience a love/hate relationship with their cars. When they’re running smooth and getting the owner where they need to go, it’s all good. But for every break down, flat tire, or dead battery the hate rises. Most passenger vehicles have an average of between 15,000 and 20,000 separate parts. The chance that at some point in the life of the car some area of the automobile will have a defective part is extremely high. That is why it should come as no surprise when automakers announce recalls for defects. The good news is that If a recall occurs, it means the problem has been identified and, most importantly, can be fixed.

Honda To Recall 1.35 Million Fit Models

On: Sun, Dec 19, 2010 at 10:48AM | By: Sherry Christiansen

Honda To Recall 1.35 Million Fit Models test 1-1

A recent Honda hatchback recall involves at least 1.35 million Honda Fit cars world-wide.

The reason for the Honda Fit recall is a faulty headlight switch that could possibly result in failure of low beam headlamps. In certain models the wiring harness for the headlight control switch can become worn out over repeated use. Honda has recalled the vehicles in order to correct the wiring defect.

First Chevy Volt Sale Nets $225K For Charity

On: Sun, Dec 19, 2010 at 10:43AM | By: Chris Weiss

First Chevy Volt Sale Nets $225K For Charity  test 1-1

Well, it looks like the Chevy Volt has one-upped the Nissan Leaf yet again. The Nissan Leaf was having a pretty good week, what with beating the Volt to the market and completing its first official sale last weekend. It was a big news story earlier this week that the Nissan Leaf was officially on the market. Meanwhile, Chevy barely managed to get Volts on the road to dealerships days later.

But Chevy has turned it around. What Nissan's story lacked was a feel good charity angle. Sure, it beat the Volt to the market, but its car just went to Joe Family Man, a Silicon Valley entrepreneur who wanted an electric car with room for two children. Actually, public perception might even be that a Silicon Valley entrepreneur is more of an elite, as opposed to an average Joe. A front-line, tech-savvy guy buying the world's first mass-produced electric car, yes, but not necessarily the guy that most Americans can relate to.

What the public can always relate to: kids, good deeds and charity. And that's the image that Chevy created for its first Volt sale.

The AutoShopper Rustang Pt.2: Getting Ready For Five Speeds Of Fury

On: Fri, Dec 17, 2010 at 5:39PM | By: John Welch

The Borg Warner 5 Speed  test 2

The AutoShopper Rustang has seen its fair share of modifications in its illustrious life. None of them could be considered complete, especially not the drivetrain. Currently housing 2.73 gears, the pumpkin needs to have it's guts replaced. The bushings hiding inside of the suspension pieces are as brittle as a sun baked Chrysler dash board. They need to go. The tires are dry rotted and flat spotted. The rims are nicked. The top, surprisingly, is perfect. The motor is in, it may see some changes over the coming months but it is in the car. The transmission, though working just fine, is an automatic. The gawd awful slushbox has to go before any other work is completed.

Thankfully, Fox Body Mustangs are about as complicated as the most complicated set of Duplos. Building up the nuts to dissect the ailing Rustang right there in Steve's driveway only required a small amount of alcohol. That was four years ago. Now we are presented with a slightly used (less then 20,000 miles,) Borg Warner T-5, and it seems like it really wants to become a part of the Rustang. It calls to us from the kitchen floor, in a soft, ghostly voice . .. "heel, toe . . . heeel, tooo000oooe . .. "

We ran into a few snags in our attempts to pull the automatic. Those issues and their fixes are clearly explained, inside the post . . .

Chrysler Recalls 367,000 Caravans for Problems with Airbag Deployment

On: Fri, Dec 17, 2010 at 4:42PM | By: Sherry Christiansen

Chrysler Recalls 367,000 Caravans for Problems with Airbag Deployment test 1-1

As with all the other moving parts built into any vehicle, sometimes the airbag deployment system can malfunction. That’s what is happening with Dodge Grand Caravan minivans. Chrysler has recalled around 367,000 mini vans to fix the accidently deployment issue.

Chrysler recently announced a recall for the 2010-11 Dodge Ram 2500 or 3500 models with diesel engines for a defective power steering reservoir cap. Now Chrysler is recalling over 367,000 2008 model year Chrysler Town & Country and Dodge Grand Caravans for a potential probelm with its airbags.