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Porsche Panamera S Hybrid Gets Two Video Parts

On: Wed, Feb 23, 2011 at 12:07PM | By: Chris Weiss

Porsche Panamera S Hybrid test 2

To introduce a radical idea to hybrid technology. That, in a nutshell, is why Porsche is building the Panamera S Hybrid. Or, at least, that's what Porsche's marketing team came up with for a new Panamera promo video. Which brings me to another point: there's a new Panamera S Hybrid promo video. In fact, there are two. After announcing the car last week, Porsche is now on to advertising the Panamera S Hybrid before its 2011 Geneva Motor Show debut.

Italian/British Love Child; Bertone's B99 Jaguar Concept

On: Wed, Feb 23, 2011 at 10:30AM | By: Chris Weiss

Italian/British Love Child; Bertone's B99 Jaguar Concept test 1-1

Jaguar is in the midst of an expansion. Last month, Adrian Hallmark, Jaguar's global brand director, put it bluntly when speaking with a representative from Inside Line: "The market has changed and it's no longer enough just to focus on sedans." It's still not 100 percent clear what cars Jaguar will expand to outside of traditional sedan offerings, but it is clear that they're taking the idea of new blood seriously.

Take the new B99 concept, for instance. Jag went outside its walls and worked in conjunction with Italian design firm Bertone on the concept, which will make its debut at the 2011 Geneva Motor Show next week. A bold two-door, the B99 gives a look at one possible direction for the future of the cat.

Chrysler's Imported From Detroit Clothing Sells Out In Hours

On: Mon, Feb 21, 2011 at 3:13PM | By: Chris Weiss

Chrysler's Imported From Detroit Clothing Sells Out In Hours test 1-1

Earlier this month during the Super Bowl, Chrysler wowed the world with a commercial that it called "Imported From Detroit." The spot featured dramatic narration, powerful imagery, and music and cameo by rapper Eminem. Several prominent media outlets called it the most memorable commercial of the night, and indeed, many were left with their mouths gaping just a little after the hard-hitting, two-minute spot had played out.

Since then, Chrysler has been running a shorter version of the ad, but the truncated spot just doesn't have the same oomph as the original. To prevent their message from sliding by the wayside, Chrysler marketed the "Imported From Detroit" tagline in a new way: T-shirts. The $30 shirts went on sale last Wednesday.

First Picture Of The De Tomaso SLC

On: Mon, Feb 21, 2011 at 1:53PM | By: Chris Weiss

First Picture Of The De Tomaso SLC  test 1-1

One of the most interesting subplots of the Geneva Motor Show is the return of De Tomaso, a once highly-regarded sports car manufacturer that has been absent since 2004. In fact, had the new De Tomaso decided to come back with a revival of its hot, popular Pantera sports car, it might have been one of the biggest stories of the show. As it is, De Tomaso chose a four-door crossover for its comeback, so it'll have to take a back seat to flashier, more exciting Geneva cars like the Lamborghini Aventador and Pagani Huayra.

But we're still plenty excited to see De Tomaso back among the list of active Italian brands. And we're happy to get our eyes on the first photo of the SLC.


Classic Car Cultist: AMC Gremlin

On: Mon, Feb 21, 2011 at 1:32PM | By: Chris Salamone

AMC Gremlin test 2

Some cars pass through dealerships and change hands a few times only to disappear into the annals of automotive history. Other cars become instant collector items. These vehicles have long-term value from the moment they are manufactured. The AMC Gremlin does not fall into either category. Produced from 1970-1978, the Gremlin has slowly earned its place within the hearts and minds of classic car enthusiasts and now carries a somewhat cult-like following. Evidence of the car’s popularity is found in the numerous TV and movie spots which add character depth by throwing in an oddball 1970s Gremlin to spice up the show, consider the HBO hit series True Blood or the Adam Sandler flick The Wedding Singer. The vehicle features a chopped Kammback-type rear end intended to improve aerodynamics and gas mileage. ‘Kamm Tails’ are found in many modern cars as well, including the current Toyota Prius. From the honorable distinction as America’s First Subcompact to the addition of a throaty 5.0L V8 the AMC Gremlin is finally being appreciated as a classic car.

Mercedes SLK; One (S)(L)ic(K) Ride

On: Mon, Feb 21, 2011 at 10:56AM | By: Lou Ruggieri

Mercedes SLK; One (S)(L)ic(K) Ride test 1-1

Even though it’s been around for nearly 15 years, the Mercedes Benz SLK is still a good looking car after all these years. Whether it is the early Kompressor version or the excitable AMG SLK55 of only a short while ago, the SLK has become a staple in the sports car market. For 2012, Mercedes has unveiled the third generation of its Boxster-fighter and it is a beauty.  

Taking cues from the drop-dead gorgeous SLS AMG halo car, the SLK continues the traditional long hood, short deck proportions that are the foundation for any attractive sporting car. The nose of the new SLK is more upright than the outgoing pint-sized SLR McLaren model. Keen eyes will notice not just the SLS inspiration when the roof is up, but when the SLK goes top-down, an SL model resemblance will start to make itself known. 

Babes and Cars; Automakers Tap Sports Illustrated Swimsuit Issue For Advertising

On: Mon, Feb 21, 2011 at 10:09AM | By: Chris Weiss

Babes and Cars; Automakers Tap Sports Illustrated Swimsuit Issue For Advertising test 1-1

Hot, scantily clad ladies and hot cars go together like peanut butter and jelly. It's why they're both featured in men's magazines. It's why every auto show has its fair share of sexily dressed models on the floor. And it's why car pictorials often have a bikini-clad model stretched over a cherry-red hood.

Well, this month a few automakers are putting the synergy between hot girls and hot cars to work. Both Nissan and Lexus have partnered up with an annual classic in sexy ladies: the Sports Illustrated Swimsuit Issue.

Porsche Ups Its Green Cred With Panamera S Hybrid and Boxster E

On: Sat, Feb 19, 2011 at 1:09PM | By: Chris Weiss

Porsche Ups Its Green Cred With Panamera S Hybrid and Boxster E test 1-1

We know that Porsche plans to make a hybrid version of every one of its cars. This week, the company took the next official step, introducing the Panamera S Hybrid ahead of its Geneva debut. And if that wasn't enough to make environmentalists all warm and tingly, Porsche also introduced the all-electric Boxster E prototype.

Mush, Mush! Spy Video Of Ferrarri FF Captured By Dog Sled

On: Fri, Feb 18, 2011 at 7:03PM | By: Chris Weiss

Mush, Mush! Spy Video Of Ferrarri FF Captured By Dog Sled test 1-1

We know, from the official pictures that Ferrari released last week, that the Prancing Horse is intent upon showing off its all-new 4WD system. The FF concept is, after all, the first  Ferrari to get four-wheel drive. And the quickest way to convey a car's all-wheel torque vectoring capabilities is to show some video and pictures of the car in the snow.

But what happens when your beautiful, all-new supercar concept is snow-testing alongside a dog sled? Well, apparently the world gets a sweet spy video courtesy of the musher in question.

Killer Leak: Two-Minute Clip Of Lambo Aventador LP700-4

On: Fri, Feb 18, 2011 at 6:31PM | By: Chris Weiss

Killer Leak: Two-Minute Clip Of Lambo Aventador LP700-4 test 1-1

Lamborghini may really be dragging its heels in teasing the Aventador LP700-4 leading up to Geneva, but luckily the leaky auto-media infrastructure is moving a little quicker. While the Raging Bull has been content to present the Aventador one piece at a time over months upon months, photos, and videos have been leaking like a condemned building, giving us a much better look at the new top dog in Sant'Agata Bolognese.

The latest video, which was first leaked on Dutch website Autogespot.com, comes at a time when official Lamborghini media releases left us staring at the light, but not particularly visually stunning, Aventador chassis. It's two minutes worth of fast action with some of the best looks at both the exterior and interior of the Aventador that we've seen. Unfortunately, that headache-inducing squiggly camo is still all over the body, but it's still an exciting look of the 700-hp supercar speeding through a snow-covered Italian countryside.

First U.S. Pagani Huayra Coming to the States

On: Fri, Feb 18, 2011 at 6:02PM | By: Chris Weiss

Pagani--Huayra  test 2

The rumors are official: Pagani will be selling its all-new Huayra supercar in the United States, making it Pagani's first car in the market. Unlike the Zonda, the Huayra was developed with an adherence to U.S. emissions and safety regulations in mins, and it long seemed clear that the Italian supercar-maker was intent upon breaking into the ever-supercar-hungry U.S. market. Pagani made it official on Tuesday.

Pagani has yet to release pricing for the Huayra, but indications are that it will cost somewhere around 1 million euros when it hits the market. That translates to around $1.35 million by today's rates. Pagani plans to begin U.S. sales later this year.