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Auto Industry News
And Car Reviews

Toyota Reinvents The Camry In Funny Super Bowl Ad

On: Fri, Feb 3, 2012 at 3:24PM | By: Chris Weiss

Toyota Reinvents The Camry In Funny Super Bowl Ad test 2

If auto industry advertising is any indication of the greater field, this year's Super Bowl commercials should be nothing short of legendary. That is, if some companies actually wait until the game to show their ads. The latest fun, creative automotive ad comes from Toyota.

When you have a product as stalwart and successful as the Toyota Camry, you really don't need to reinvent that much. But you still want to redesign it every now and again to keep it fresh. And that's the focus of Toyota's Super Bowl commercial called 'Reinvented'.

Honda Gives Ferris Bueller A Second Day Off

On: Fri, Feb 3, 2012 at 2:22PM | By: Chris Weiss

Honda Gives Ferris Bueller A Second Day Off test 2

Honda released the extended version of its Ferris Bueller-based Super Bowl commercial for all to see. It plays like a sequel packed down into a two-and-a-half minute commercial, with movie references galore.

Honda isn't kidding about advertising its new, massive-headed 2012 CR-V. Not only did it revive a 25-year-old movie for its latest commercial, and not only did it get a still-relevant Matthew Broderick to act in it, it also employed director Todd Phillips whose past works include The Hangover, Due Date and Old School.

Called “Matthew's Day Off,” the commercial plays closely to the original with dozens of references and props. Some references - like the "Broderick...Broderick" that mimics Ben Stein's legendary “Bueller....Bueller” - are obvious, while others are much more subtle. Honda uses the example of a vest from the original movie that appears in a department store window as one of the plants that you'll find if you pay attention. Honda is encouraging viewers to look closely for these “Easter eggs” and discuss them at Facebook.com/hondacrv.

Ferrari, Lamborghini, Mercedes Take On Nissan...Juke?

On: Thu, Feb 2, 2012 at 4:02PM | By: Chris Weiss

Ferrari, Lamborghini, Mercedes Take On Nissan...Juke? test 2

It's taken us a while to think of the Nissan in the same way as more traditional sports and supercar legends like Ferrari, Porsche and Lamborghini. But ever since it debuted, the Nissan GT-R has done nothing but kick ass, providing more performance for the price than any car we can think of.

Thinking of the Nissan Juke small crossover in the same way we do the GT-R is going to take even more time and effort. But this new video gets us off to a solid start.

The video was released in support of the Juke R's role as the pace car for the 24 Hours of Dubai rally race, which took place last month. It pits the Juke R against such flashy supercars as the Lamborghini Gallardo, Mercedes SLS AMG and Ferrari 458 Italia.

Is This The Lamborghini Crossover? We Hope Not.

On: Thu, Feb 2, 2012 at 2:33PM | By: Chris Weiss

Is This The Lamborghini Crossover? test 2

Reports about the imminent debut of Lamborghini's third model have been gaining all kinds of steam over the past few months. It's largely thought that Lamborghini will debut a concept version of its third model at the Geneva Motor Show next month. A new article from Italy's Quattroruote magazine indicates Lamborghini will hold off until April to reveal the model. More importantly, some leaked images purported to be from the magazine show what the Lambo crossover will look like.

To be fair, everything we've heard about the Lamborghini crossover - particularly the bit about a crossover with supercar styling (rather than just crossover styling) - has led us to believe it would be one awkward-looking nugget. We're still not quite sure if these early pictures are better or worse than what we were expecting/fearing, but they are pretty bad.

The pictures show a small crossover with a clearly Aventador-inspired front end. And guess what? It doesn't really work very well. Who'da thought bolting a supercar face onto a small SUV body wouldn't make for the best looking piece of car? Probably millions (billions?) of people. If you thought the Porsche Cayenne was a disheartening sell-out, you're going to need some anti-depressants to make it through this one.


VW Reveals Next-Gen Platform, Bulli Cometh?

On: Thu, Feb 2, 2012 at 11:54AM | By: Chris Salamone

MQB Platform test 2

Volkswagen has just unveiled perhaps the most significant development of 2012: an all-new platform meant to underpin everything from the Up! to the A3 and next European Passat. As the photos show, the MQB platform – short for Modularer Querbaukasten or modular transverse-engine – has an adjustable wheelbase to fit a variety of different vehicle sizes, engines, and transmissions. And best of all, the introduction of a production ready MQB signals one really enticing possibility…

Last year’s Geneva Auto Show included an MQB concept vehicle which effectively stole the show: the Bulli microvan. Since the MQB’s wheelbase can range between 98.2, 101.8, and 103.5 inches, this single platform is capable of underpinning a wide array of glorious new models – including the Up!, Polo, future Audi TT and A1. And you guessed it, the success of Volkswagen’s new MQB platform might herald the much-anticipated second coming of the company’s ultimate camper van.

Top Ten Annual American Auto Shows

On: Thu, Feb 2, 2012 at 11:45AM | By: David Walter

Top Ten Anual American Auto Shows test 2

The gorgeous Lexus LF-Lc 2+2 Hybrid Sports Coupe Concept (pictured above), Toyota NS4 Plug-in Hybrid Concept, 2013 Hyundai Veloster Turbo, 2013 Lincoln MKZ, 2013 Chevrolet Sonic RS, Chevrolet Code 130R and Tru 140S Concepts, Acura NSX Concept, 2013 Ford Fusion, Chrysler 700C, 2013 Cadillac ATS, 2013 Dodge Dart – what do all of these buzz-worthy vehicles have in common? They all debuted at the North American International Auto Show last month in Detroit.

But cheer up – Detroit isn’t only big auto show here in the States. The folks over at insurancequotes.org compiled a list of their top ten U.S. auto shows. Read on to see their list, and start planning now to attend the next big auto show in your area.

Ford To Add EcoBoost Options To More Vehicles

On: Thu, Feb 2, 2012 at 10:20AM | By: Chris Weiss

Ford To Add EcoBoost Options To More Vehicles test 2

We may not have an EcoBoost Mustang yet, but Ford announced recently that it plans to expand the availability of EcoBoost engines to some new vehicles. Ford will offer its efficient, pressure-charged engines on a total of 11 vehicles in 2012.

Ford set a record for EcoBoost vehicles sold in 2011, pushing more than 127,000 off of lots. This year, it plans to triple Ecoboost production capacity and offer its fuel economical engines in the Escape crossover, Fusion sedan, Taurus police interceptor and Focus ST. A total of 11 vehicles will have Ecoboost options, up from seven last year.

Volvo Demonstrates Autonomous Road Train Concept

On: Wed, Feb 1, 2012 at 4:25PM | By: Chris Weiss

Volvo Road Train Concept test 2

Players from all over the automotive and technology industries are working on developing autonomous driving systems. Last week, Volvo demonstrated its own take on autonomous driving with its first test of the European Union-supported Safe Road Trains for the Environment program.

The 'road train' tested by Volvo consists of a lead truck and a series of three self-driven cars following it. The vehicles travel at speeds of up to 56 mph with no more than 6 meters (about 20 feet) between them.

Similar to actual trains, road trains would allow vehicle 'drivers' to catch up on work, read the newspaper, eat breakfast, etc. Drivers would turn into passengers and would no longer be required to keep their eyes on the road or operate the vehicle. The system would essentially provide a public transportation-like commute on roadways.

Don't Try This At Home: Bentley Continental GT Ski-Joring

On: Wed, Feb 1, 2012 at 2:35PM | By: Chris Weiss

Don't Try This At Home: Bentley Continental GT Ski-Joring test 2

We'd think that if you had the means to own a Bentley Continental GT and lived in the tiny rugged-mountain playground known as Switzerland, you'd be busy train-setting to lavish ski resorts like St. Moritz and Gstaad every weekend. Ski joring sounds like something that you'd take up if you lived someplace like rural Minnesota.

But I guess even Alpine populations need to find new ways to enjoy the snow every now and again. This particular way includes a Bentley Continental GT, a rope tow and a pair of skis.

Star Power: Acura Pairs Jerry Seinfeld And New NSX In Super Bowl Ad

On: Wed, Feb 1, 2012 at 11:49AM | By: Chris Weiss

Star Power: Acura Pairs Jerry Seinfeld And New NSX In Super Bowl Ad test 2

In the world of cars, there are few bigger celebrities at this moment than the all-new Acura NSX, a car that's been in the making for years. In the world of comedy, there are few bigger celebrities than Jerry Seinfeld, whose Seinfeld television show is largely considered one of the best shows of all time. So why not combine the two into a big Super Bowl ad?

The Acura NSX spot is one of the latest in a growing field of car Super Bowl commercials previewed via YouTube. The commercial depicts Seinfeld - a known car buff - at an Acura dealer trying to buy the first NSX. Unfortunately, he can only get the number 2 spot because "that guy" is already the first buyer.

Fiat Strada Leaps From Brazil To Europe

On: Wed, Feb 1, 2012 at 9:54AM | By: Chris Salamone

Fiat Strada test 2

Anyone who follows our AS Classic Car Cultist thread will tell you that we don’t lack enthusiasm for car-based pickups. And while most Americans might laugh in the face of compact payload capacities, sub-100 horsepower engines, and gimmicky monikers, we see things differently. Which is why Fiat’s recent decision to send their super-mini coupe utility to Europe strikes a chord with us – couldn’t the Strada work for America as well?

Judging by our country’s lukewarm reaction to the currently-available 500 model, perhaps the more radical Strada series might add water to an already ill-fated Italian ship (pun intended). Or perhaps not…the Strada is a vehicle which consists of a unique mix of affordability, practicality, and aesthetic character.