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Scion FR-S Commercial Shoot Goes Awry (Video)

On: Fri, Feb 10, 2012 at 9:51AM | By: Chris Weiss


Scion FR-S Commercial Shoot Goes Awry test 2

Toyota has been busy producing footage and commercials of its new GT 86/Scion FR-S. The videos we actually get to see are smooth, aesthetic footage that highlight Toyota's sporty new cars. But it's not always so smooth behind the scenes. A new video shows one unexpected blooper that surely caused the director to yell "Cutttttt!!!"

During the video shoot, professional driver Ken Gushi is surprised by a sudden flash of fast, spry deer. The deer leaps right out into the road and hops across just inches from the FR-S' bumper. Gushi appears to swerve ever so slightly but is admirably unrattled and steady at the wheel.


Nissan Unveils 2013 370Z

On: Thu, Feb 9, 2012 at 5:11PM | By: Chris Weiss


Nissan Unveils 2013 370Z test 2

Nissan whipped the cloth off the all-new 2013 370Z sports coupe the day before the Chicago Auto Show. The new car isn't radically updated, but it does receive some minor styling and options changes.

The main revision to the 2013 Z is the updated front fascia defined by vertical LED daytime running lamps. A red reflector on the rear of the car replaces a black center cover on the current model. Nissan added two new color options - Magma Red and Midnight Blue.


Honda Releases New Video On History Of The NSX

On: Thu, Feb 9, 2012 at 3:50PM | By: Chris Weiss


Honda Releases New Video On History Of The NSX test 2

Honda sure is dedicated to its new NSX concept. Last Sunday, the automaker released its first ever Acura Super Bowl commercial for a concept that won't even hit the market for three years. Now it's put together an 8-minute video showcasing the model's past and present.

If you're an NSX fan, this is your lucky day. Honda's video is full of everything that you just have to love: lots of track footage of the original NSX, grinding engine notes, NSX racers, shots of the V-TEC engine, slow motion, commercial-like footage, driving footage of the new NSX concept, a closer look at the new NSX's powertrain, and more.


Chevy Sonic: Boon or Bust?

On: Thu, Feb 9, 2012 at 1:50PM | By: Lou Ruggieri


Chevy Sonic: Boon or Bust? test 2

After taking a day to actually take in the game, the football fan in me managed to release my unending analysis of Super Bowl XLVI and the automotive enthusiast in me began to analyze some of the car related details of the big game. After I got over the mad jealousy of watching Eli Manning, who not too long ago received a $96 million contract, get a free (?!), yes free, Corvette Grand Sport convertible for being the Most Valuable Player on the Super Bowl winning team (talk about a pretty good day huh?), I began to evaluate the other interesting move Chevy decided to spend their money on.  

And a lot of money it was. Going with the average of $3.5 million for a 30-second spot this year's Super Bowl was fetching for commercials, and Chevy spend somewhere in the neighborhood of $5-7 million to advertise its relatively new Sonic. We got to the see the Sonic do some pretty amazing things, did we not? Fly out of an airplane, bungee jump, kick flip, create music video, and a myriad of other things we were advised not to try at home. But, for all that money, what did we as consumers learn about the Sonic? Other than the fact that it exists?

Nothing. Absolutely nothing.


 

2012 Kia Optima SX Turbo

On: Thu, Feb 9, 2012 at 11:29AM | By: Chuck Arehart


2012 Kia Optima SX Turbo test 2

Enter the new Kia Optima turbo with the keyless entry system and you are greeted with a new-age-y electronic jingle and on-screen message in the center of the instrument panel that welcomes you to the drive. You are further comforted with an extremely well-designed interior where everything falls ready to hand, seats that will support many a physique, and when properly optioned out, includes a dual panel sunroof and the latest in navigation and communications technology. Yes, Kia is serious about being competitive in the mid-size market and at first blush, the Optima is in the running for class-leading status.


Volt Sales Drop In January

On: Thu, Feb 9, 2012 at 9:55AM | By: Chris Weiss


Volt Sales Drop In January test 2

The Chevy Volt is starting to look like one of those Miss America winners that get rocked by a scandal during their year of reign and fall rapidly from grace. The Volt got to do its best pageant wave when it took home all kinds of awards and accolades in late 2010 and early 2011. Then, during the remainder of 2011, it was one 'scandal' after another: poor sales, battery fires, government investigations, lowered expectations, etc.

This year isn't starting off any better. In addition to Congressional hearings on the Volt fires, the Volt's sales are off to a sluggish start.


What Truck? Ram Teases New Truck With Bikini Babe

On: Wed, Feb 8, 2012 at 3:51PM | By: Chris Weiss


What Truck? Ram Teases New Truck With Bikini Babe test 2

Models have long been an everyday part of the automotive industry, helping to catch our attention on television, in print ads, on magazine covers and on auto show floors. While beautiful hard bodies work great as hood ornaments of luscious supercars, a new Ram Trucks teaser video shows why they don't work as well for more pedestrian vehicles.

Bikini supermodels are quite analogous with supercars. Both are some of the most beautiful, mesmerizing specimens in their fields (human beings and automobiles, respectively). Bikini models and trucks? Well that had better be a damn fine truck if it's going to stand out against those voluptuous curves.

Case in point: The new teaser video from Ram Trucks, which you can view below. The video is a teaser for a Ram debut at the upcoming Chicago Auto Show. The debut is known simply as "The Dark Side," which we'll assume means some type of blacked-out truck.


Infiniti To Build GT-R Based Sports Car?

On: Wed, Feb 8, 2012 at 12:05PM | By: Chris Weiss


Infiniti To Build GT-R Based Sports Car? test 2

Infiniti is considering building a sports car based on the Nissan GT-R. A GT-R-based coupe is one of the options that Nissan's luxury brand is considering for a potential flagship.

Francois Bancon, head of advanced planning for Infiniti, told CAR magazine that an Infiniti GT-R is one of three or four different models the company is considering for the top of its range. He said that the GT-R platform is "too good a platform to use only on one model." It's hard to disagree with that.


Pininfarina Releases Teaser Video Of Cambiano Concept

On: Wed, Feb 8, 2012 at 10:27AM | By: Chris Weiss


Pininfarina Releases Teaser Video Of Cambiano Concept test 2

Pininfarina has been teasing the Cambiano concept for the past several weeks. The concept will make its debut at the Geneva Motor Show, and in anticipation of that debut, Pininfarina has provided the best look yet this week in a new teaser video.

The new video still doesn't reveal the entire Cambiano but does take us from one close up to the next, showing more clearly that the Cambiano is destined to be one of the sexier concepts of the Geneva Motor Show.


Classic Car Cultist: Saab 99 Turbo

On: Tue, Feb 7, 2012 at 12:36PM | By: Chris Salamone


Saab 99 Turbo test 2

What makes a car worthy of the title ‘cult classic’? Do the legions of vintage auto enthusiasts seek then new-fangled technology, drivability, innovative design cues, or historical relevance? If the criteria for a cult classic come from an aromatic mix of the above attributes, then few cars - ever - will rival Saab’s most prestigious thoroughbred, the 99 Turbo.

The 99 Turbo was the car which defined Saab as a brand. Some might call it gimmicky, ridiculous, or perhaps even controversial. But those individuals would be wrong. This was a car which defied consumer expectations and taught the world something new about mass production cars – you could have a smaller, lightweight vehicle including plenty of storage space, without sacrificing fuel economy on the altar of performance.


2012 Kia Optima SX Turbo

On: Tue, Feb 7, 2012 at 10:58AM | By: Chuck Arehart