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Throughout The Car Industry



Categories: Car News

Volkswagen Shows Its Super Bowl Commercial

On: Fri, Feb 3, 2012 at 4:11PM | By: Chris Weiss


Volkswagen Shows Its Super Bowl Commercial test 2

If there's one thing cuter than an imaginative kid, it's a big, furry dog. After all, that imaginative little kid is going to grow into a jaded, entitled teenager in just a few years. The family dog, on the other hand, is your best friend for life.

Volkswagen uses this wisdom in transitioning from last year's acclaimed "The Force" Super Bowl commercial to this year's ad.

In a bit of a twist, "The Dog Strikes Back" commercial departs from the Star Wars theme of "The Force" in favor of a cute dog. In a teaser that it called "The Bark Side," Volkswagen showed a series of dogs barking out Star Wars' "Imperial March." That led many to believe that Volkswagen would continue its Star Wars theme, but instead it focused on a canine theme.


Honda Gives Ferris Bueller A Second Day Off

On: Fri, Feb 3, 2012 at 2:22PM | By: Chris Weiss


Honda Gives Ferris Bueller A Second Day Off test 2

Honda released the extended version of its Ferris Bueller-based Super Bowl commercial for all to see. It plays like a sequel packed down into a two-and-a-half minute commercial, with movie references galore.

Honda isn't kidding about advertising its new, massive-headed 2012 CR-V. Not only did it revive a 25-year-old movie for its latest commercial, and not only did it get a still-relevant Matthew Broderick to act in it, it also employed director Todd Phillips whose past works include The Hangover, Due Date and Old School.

Called “Matthew's Day Off,” the commercial plays closely to the original with dozens of references and props. Some references - like the "Broderick...Broderick" that mimics Ben Stein's legendary “Bueller....Bueller” - are obvious, while others are much more subtle. Honda uses the example of a vest from the original movie that appears in a department store window as one of the plants that you'll find if you pay attention. Honda is encouraging viewers to look closely for these “Easter eggs” and discuss them at Facebook.com/hondacrv.


Is This The Lamborghini Crossover? We Hope Not.

On: Thu, Feb 2, 2012 at 2:33PM | By: Chris Weiss


Is This The Lamborghini Crossover? test 2

Reports about the imminent debut of Lamborghini's third model have been gaining all kinds of steam over the past few months. It's largely thought that Lamborghini will debut a concept version of its third model at the Geneva Motor Show next month. A new article from Italy's Quattroruote magazine indicates Lamborghini will hold off until April to reveal the model. More importantly, some leaked images purported to be from the magazine show what the Lambo crossover will look like.

To be fair, everything we've heard about the Lamborghini crossover - particularly the bit about a crossover with supercar styling (rather than just crossover styling) - has led us to believe it would be one awkward-looking nugget. We're still not quite sure if these early pictures are better or worse than what we were expecting/fearing, but they are pretty bad.

The pictures show a small crossover with a clearly Aventador-inspired front end. And guess what? It doesn't really work very well. Who'da thought bolting a supercar face onto a small SUV body wouldn't make for the best looking piece of car? Probably millions (billions?) of people. If you thought the Porsche Cayenne was a disheartening sell-out, you're going to need some anti-depressants to make it through this one.


VW Reveals Next-Gen Platform, Bulli Cometh?

On: Thu, Feb 2, 2012 at 11:54AM | By: Chris Salamone


MQB Platform test 2

Volkswagen has just unveiled perhaps the most significant development of 2012: an all-new platform meant to underpin everything from the Up! to the A3 and next European Passat. As the photos show, the MQB platform – short for Modularer Querbaukasten or modular transverse-engine – has an adjustable wheelbase to fit a variety of different vehicle sizes, engines, and transmissions. And best of all, the introduction of a production ready MQB signals one really enticing possibility…

Last year’s Geneva Auto Show included an MQB concept vehicle which effectively stole the show: the Bulli microvan. Since the MQB’s wheelbase can range between 98.2, 101.8, and 103.5 inches, this single platform is capable of underpinning a wide array of glorious new models – including the Up!, Polo, future Audi TT and A1. And you guessed it, the success of Volkswagen’s new MQB platform might herald the much-anticipated second coming of the company’s ultimate camper van.


 

Ford To Add EcoBoost Options To More Vehicles

On: Thu, Feb 2, 2012 at 10:20AM | By: Chris Weiss


Ford To Add EcoBoost Options To More Vehicles test 2

We may not have an EcoBoost Mustang yet, but Ford announced recently that it plans to expand the availability of EcoBoost engines to some new vehicles. Ford will offer its efficient, pressure-charged engines on a total of 11 vehicles in 2012.

Ford set a record for EcoBoost vehicles sold in 2011, pushing more than 127,000 off of lots. This year, it plans to triple Ecoboost production capacity and offer its fuel economical engines in the Escape crossover, Fusion sedan, Taurus police interceptor and Focus ST. A total of 11 vehicles will have Ecoboost options, up from seven last year.


Volvo Demonstrates Autonomous Road Train Concept

On: Wed, Feb 1, 2012 at 4:25PM | By: Chris Weiss


Volvo Road Train Concept test 2

Players from all over the automotive and technology industries are working on developing autonomous driving systems. Last week, Volvo demonstrated its own take on autonomous driving with its first test of the European Union-supported Safe Road Trains for the Environment program.

The 'road train' tested by Volvo consists of a lead truck and a series of three self-driven cars following it. The vehicles travel at speeds of up to 56 mph with no more than 6 meters (about 20 feet) between them.

Similar to actual trains, road trains would allow vehicle 'drivers' to catch up on work, read the newspaper, eat breakfast, etc. Drivers would turn into passengers and would no longer be required to keep their eyes on the road or operate the vehicle. The system would essentially provide a public transportation-like commute on roadways.


Fiat Strada Leaps From Brazil To Europe

On: Wed, Feb 1, 2012 at 9:54AM | By: Chris Salamone


Fiat Strada test 2

Anyone who follows our AS Classic Car Cultist thread will tell you that we don’t lack enthusiasm for car-based pickups. And while most Americans might laugh in the face of compact payload capacities, sub-100 horsepower engines, and gimmicky monikers, we see things differently. Which is why Fiat’s recent decision to send their super-mini coupe utility to Europe strikes a chord with us – couldn’t the Strada work for America as well?

Judging by our country’s lukewarm reaction to the currently-available 500 model, perhaps the more radical Strada series might add water to an already ill-fated Italian ship (pun intended). Or perhaps not…the Strada is a vehicle which consists of a unique mix of affordability, practicality, and aesthetic character.


Details On McLaren MP4-12C Spyder

On: Tue, Jan 31, 2012 at 2:26PM | By: Chris Weiss


McLaren MP4-12C Spyder test 2

The McLaren MP4-12C Roadster is the next super-sports car up on McLaren's expanding roster. The car will debut sometime this year, and judging by the increasing number of spy photos and reports on it, we wouldn't be surprised to see it in Geneva. A few new details surfaced this week.

According to a Car magazine report, the MP4-12C convertible will be more of a targa-roof style car. The car will use a three-piece retractable hard top made of aluminum and plastic. The roof will retract in 17 seconds and operate at speeds up to 5 mph.

The convertible will share the same mid-mounted 592-hp V-8 engine and is expected to come close to the hard-top's performance figures of 3.3 seconds to 62 mph and 205 mph top out.


Next BMW Project i Vehicle To Be An i5

On: Tue, Jan 31, 2012 at 9:46AM | By: Chris Weiss


Next BMW Project i Vehicle To Be An i5 test 2

When BMW announced its Project i line, word was that it envisioned an entire range of high-end green cars filling the line. We already know that the range-topping i8 sports car and i3 city car are on the way. The latest reports indicate that the next i model in development will sit between those two in the i5 slot.

The i3 and i8 are expected to debut at the 2013 Frankfurt Motor Show. A report originating on German site Autobild puts the i5's debut two years later, perhaps at the 2015 Frankfurt show.


'Luxury Brand' Chrysler Considers A 100 Model

On: Mon, Jan 30, 2012 at 3:56PM | By: Chris Weiss


'Luxury Brand' Chrysler Considers A 100 Model test 2

When Fiat took over at Chrysler, it announced plans to move Chrysler back to the position of luxury automaker that it enjoyed years ago before muddying its image with more plebeian models. While Chrysler still falls short of other luxury brands, the unification of the naming and styling of the new 300 and 200 was a move in the right direction.

Now Fiat/Chrysler may do a complete 180 and start to undo their own handiwork. A new report says that a '100' model is under consideration.


Bueller...Bueller...Honda's Super Bowl Commercial Brings Back Iconic Role

On: Mon, Jan 30, 2012 at 12:53PM | By: Chris Weiss


Honda's Super Bowl Commercial Brings Back Iconic Role test 2

Car manufacturers are really pulling out the stops for this year's Super Bowl. We've seen big contests, major giveaways, advertisements for advertisements and now the return of a legendary movie character we haven't seen in more than 25 years. One of the greatest movie characters of the 80s is back...to advertise Hondas.

A short teaser clip featuring Matthew Broderick - the actor that played Ferris Bueller for those that aren't up on 80s trivia - hit the Web on Thursday. The YouTube description says simply: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a "day off" on Monday and catch the big reveal." The teaser was posted by 'chukachuka2012' as in chuka...cchhhukkaaa with no solid evidence of what it was all about.