Throughout The Car Industry
Earlier this month during the Super Bowl, Chrysler wowed the world with a commercial that it called "Imported From Detroit." The spot featured dramatic narration, powerful imagery, and music and cameo by rapper Eminem. Several prominent media outlets called it the most memorable commercial of the night, and indeed, many were left with their mouths gaping just a little after the hard-hitting, two-minute spot had played out.
Since then, Chrysler has been running a shorter version of the ad, but the truncated spot just doesn't have the same oomph as the original. To prevent their message from sliding by the wayside, Chrysler marketed the "Imported From Detroit" tagline in a new way: T-shirts. The $30 shirts went on sale last Wednesday.
Posted In: Aftermarket, Miscellaneous
Tags: Chrysler, advertising, Imported from Detroit, Eminem, Super Bowl, business, clothing, accessories
Prepare to be covered in dust and mud whilst shaking with sheer anticipation. The 2011 Overland Expo is set to go down April 1-3 in Amado, Arizona. For the vast majority of us, who have no clue where that is, Amado is a small desert town 30 minutes south of Tucson along Interstate 19. For those of us who believe in true navigation, Amado is at latitude/longitude: 31.70 N/111.07 W, elevation 3090 feet. The Expo is an international event that educates and inspires people to get out and explore the world by bike or other vehicles. OX, as attendees affectionately call it, includes an adventure vehicle exhibition, workshops, classes, roundtable programs, and an exciting travel film festival. If you’re into exploring the unknown, cutting-edge auto technology, artsy films, camping, or even happy hour you will enjoy this event.
Posted In: Aftermarket, Auto Shows, Car News, Technology
Tags: OX, Overland, Expo, Adventure, Land Rover, Jeep, Show, Navigation, Travel, Arizona
For the last few years Ursa Minor Vehicles, a small company in Southern California, has built the ECAMPER. This niche after-market modification was designed to create a luxury camping environment, similar to the VW vans of yesterday. Unlike the old VWs, which required constant maintenance and MacGyver-like abilities to keep running, Ursa Minor banked on the reliability of Japanese engineering by using the Honda Element as a base vehicle. Yet, despite long term technical foresight, Honda quietly announced to discontinue the retro camping box in 2011.
Posted In: Aftermarket, Car News, Miscellaneous, Technology
Tags: Honda, Element, Ursa Minor, ECAMPER, discontinue, camping, camper, camper top, price, quality
The $375,000, 500-model Lexus LFA supercar just got even more exclusive. A lot more exclusive. That is if you don't mind paying a tuner to pimp out the interior and exterior without any performance upgrades.
American tuner Claus Ettensberger Corporation announced the highly uncreatively named LFA "Tuner Edition" this week. It will offer the package on just three of the 500 LFAs that Lexus plans to build, making it an ultra-exclusive, if not entirely exciting, tuner package.
Posted In: Aftermarket, Reports, Special / Limited Edition, Exotics
Tags: CEC, tuners, Lexus, supercars, LFA, tunes,
You've seen the commercials by now. "Fastest sedan on the planet" and "0-60 in 3.9 seconds" while some anonymous figure shifts through gears in a cockpit that looks like it belongs in the movie Tron. If, like most commercials, you don't remember what the actual product was through the haze of bright lights and quick images, it was General Motors' M5-fighter, the Cadillac CTS-V. The car itself has been around since 2004 in a few different formats. The 'V' designation was GM's answer to the luxury car market's idea to use a letter or series of letters to tell the world this is the 'fast' version of the car. Whether it's V, M, S, F, AMG, Type-S, SS, IPL, Z, the list keeps climbing as more and more car companies are jumping on the alphabet soup bandwagon, which at this point could be coined the Bandwagon QRS, just so you know that's the faster bandwagon model. But I digress ...
The V in CTS-V should stand for Very Fast. The latest rendition of the CTS-V does live up to the hype those commercials promise. Currently, the CTS-V is the fastest production sedan in the world thanks to the 6.2 liter supercharged LSA V8 under the hood (borrowed from its stablemate the Corvette ZR1) The "detuned" mill pumps out 556 horsepower 551 lb-ft in stock form. Now for most of us, that should be enough. To have the fastest sedan in the world is well ... Enough really. But then, to guys like John Hennessey, fast has a different connotation altogether. Apparently 550 horsepower is the beginning for Hennessey.
Tags: Cadillac, CTS-V, Hennessey, Venom, Viper, V700, HRE, motorsports, Saleen, Callaway, Corvette, ZR1
We may not have a new Lamborghini flagship in time for the holidays, but thanks to German tuning house Hamann we will have a totally distinctive, all-new Lambo: the newly tuned Gallardo LP560-4 called the Victory II. The car gets some interesting modifications that distinguish it from every other Gallardo in the garage.
Posted In: Aftermarket, Exotics
Tags: Hamann, tuners, Lamborghini, Lambo, Gallardo, tunes, Victory II
The AutoShopper Rustang has seen its fair share of modifications in its illustrious life. None of them could be considered complete, especially not the drivetrain. Currently housing 2.73 gears, the pumpkin needs to have it's guts replaced. The bushings hiding inside of the suspension pieces are as brittle as a sun baked Chrysler dash board. They need to go. The tires are dry rotted and flat spotted. The rims are nicked. The top, surprisingly, is perfect. The motor is in, it may see some changes over the coming months but it is in the car. The transmission, though working just fine, is an automatic. The gawd awful slushbox has to go before any other work is completed.
Thankfully, Fox Body Mustangs are about as complicated as the most complicated set of Duplos. Building up the nuts to dissect the ailing Rustang right there in Steve's driveway only required a small amount of alcohol. That was four years ago. Now we are presented with a slightly used (less then 20,000 miles,) Borg Warner T-5, and it seems like it really wants to become a part of the Rustang. It calls to us from the kitchen floor, in a soft, ghostly voice . .. "heel, toe . . . heeel, tooo000oooe . .. "
We ran into a few snags in our attempts to pull the automatic. Those issues and their fixes are clearly explained, inside the post . . .
Tags: Ford, Borg Warner, borgwarner, Ford Mustang, fordmustang, Mustang, Rustang
Ahhh yes, the glory of a project car. Something about resurrecting a forgotten Street Fighter from the ashes of neglect makes my blood boil. And boy, this car appears to have been neglected. First, let's review the hunk of crap we affectionately refer to as "The Rustang."
What we have here is a 1988 Mustang LX Convertible, originally equipped with a Ford 5.0 liter V8, making a stout (for 1988) 225 bhp and 300 lb.Ft. of torque. The Rustang came with a white vinyl interior and C-4 automatic transmission. The car was driven for eleven years without a proper tune up. When we tore down the engine, we found the original spark plugs. They were pristine. Inside the block, the cylinder walls were free of scoring, and were still shiny. Though never getting a tune up, the car had its Castrol oil changed religiously, and it shows.
In the fall of 1999 the original owner of the Rustang was caught in a pile up, resulting in enough front end damage to have the car totaled. Steve Speizer, the owner's son, would have none of it. He acquired the stricken Rustang, and went about replacing every part from the bumper cover to the firewall. The first day Steve owned it, the Rustang received a new k-member, new steering pump, new steering rack, new front bushings, a new (ahem, refurbished) crossmember, a salvaged radiator, all new hoses, and a new distributor complete with new plug wires and plugs. Every piece of front end sheetmetal was replaced the next day, after a morning of junk yard tomfoolery. Basically, we pulled the necessary parts and then spent two hours yanking the badges off of burned out VWs and Bimmers.
Tags: Rustang, Ford Mustang, Ford, Mustang, fordmustang
Brabus is a German tuning firm known for all kinds of tunes—some hot, some outrageous, and some just downright awful. This is the first time that I've personally ever seen the firm offer an electric tuning kit (though there are others). In fact, it's the first time I've seen a tuned electric vehicle, period. Without the benefit of turbocharging and other tricks often used by tuners on gas engines, Brabus focused its attention on one of the other important aspect of the Tesla Roadster: charging. In conjunction with German electric company RWE, the firm now offers the Green Package to Tesla owners.
Posted In: Aftermarket, Hybrid / Green, Technology, Exotics
Tags: Tesla, tunes, tuners, Brabus, Roadster, EV, electric
We're still waiting for the official performance numbers for the Nissan GT-R, but what we do know is that it's more powerful than its predecessor. The next Godzilla earns an extra 38 horses. But in the timeless mix of testosterone, power, and speed, more horses is always better. Hennessey offers a number of ways to boost your GT-R's performance, and its latest is the GTR650. This beast is sure to leave all those sissies in the stock, 523-hp 2011 GT-R bright green.
Posted In: Aftermarket, Special / Limited Edition, Exotics
Tags: Hennessey, Nissan, GT-R, tunes, tuners, upgrades, supercar
A couple of months ago, G-Power unleashed its BMW M5 Hurricane RR, a suped-up version of the M5 that was capable of speeds over 231 mph, making it the fastest production sedan on the streets, according to the tuner. Now G-Power has another virtual trophy to put on its shelf: a tuned BMW M6 that it says is the world's fastest two-door four-seater.
Posted In: Aftermarket, Reports, Special / Limited Edition
Tags: tuners, tunes, G-Power, BMW, M6, Hurricane RR,