Throughout The Car Industry
It looks like the joke is on BMW once again. Not only did the car paparazzi ruin BMW's big April Fool's prank (the M3 pickup), but now LupiniPower, a South African tuner, has used that model as a jumping point to advertise its own juiced-up pickup car: a supercharged pickup called the Chevy SuperUte SS. The car is more powerful than the M3, though probably not as luxurious inside.
LupiniPower's head honcho Michele Lupini repurposes the M3 prank-pickup: "It is hugely gratifying to note that M has taken note of a need for such top-end pick-up vehicles, although we do also need to point out that SuperUte is certainly no joke—our development cycle is now close to being completed and we'll soon be ready to deliver."
Posted In: Aftermarket, Car News, Special / Limited Edition
Tags: tuners, tunes, pickup cars, Chevy SuperUte SS,
Easter is divided along car/truck lines if you're an automobile fan. For car enthusiasts, it means the New York Auto Show is in town. And for truck/4WD enthusiasts, it means the Easter Jeep Safari in Moab, Utah. We've heard plenty of reports and rumors relating to the former, and this week, we received a first peek at the latter. Jeep/Mopar teased a few of the new special editions that it will unveil at the 45th Easter Jeep Safari later this month.
Posted In: Aftermarket, Special / Limited Edition
Tags: Jeep, off-road, Moab, Wranglers, special editions, Mopar, Easter Jeep Safari
Wow, here's a tough decision: actual Ferrari supercar or giant, coffee-table book detailing Ferrari's history? Decisions, decisions. And the winner is... Car—Every time.
Hoping that least a few customers will either go the other way on that one or have the means to buy both, Opus Media Group of London will release the "The Official Ferrari Opus" for a price of $275,000. And no, the book doesn't come complete with any of the actual Ferrari models featured inside.
The ridiculous, $275,000 price tag is only for the ultra-exclusive "Diamante Edition" of the opus. That edition is the Enzo edition bedazzled with a big Prancing Horse and 30 diamonds on the cover. Though it doesn't come with a car, it does enter buyers into a drawing for a replica F1 race car. Only one of those will be sold in any given country.
Posted In: Aftermarket, Miscellaneous, Special / Limited Edition
Tags: books, Ferrari, Ferrari Opus, accessories,
Ordinarily, we're not particularly interested in gear that doesn't have at least two wheels, an engine/motor, and a gearbox. In fact, automaker-licensed gear is often just a nice way of saying "overpriced, oddly branded crap". But in the case of a new phone bearing Aston Martin's logo, automaker branding has never looked better. The CPT002 concept phone is a stunning piece of technology built by Canadian luxury phone manufacturer Mobiado.
Posted In: Aftermarket, Technology
Tags: Aston Martin, accessories, phones, Aston, cell phone
Chrysler has hit a hiccup in its otherwise seamless "Imported from Detroit" ad campaign. It seems like Chrysler isn't the only one in the city that wants to capitalize on the message. The automaker has filed a lawsuit in the U.S. District Court in Detroit against Pure Detroit, a local clothing manufacturer. According to the suit, Pure used the "Imported From Detroit" slogan on its own t-shirts without any permission or licensing deal from Chrysler.
An excerpt from the lawsuit reads: "Upon seeing Chrysler's stunning ad, capped off by the powerful tagline, defendants immediately and opportunistically sought to usurp Chrysler's goodwill and exploit Chrysler's investment for themselves. They both copied Chrysler's tagline exactly and used it on some of the very goods for which Chrysler had filed a trademark application, clothing."
Posted In: Aftermarket, Car News, Reports
Tags: Chrysler, ads, lawsuits, business, Imported From Detroit, clothing, Pure Detroit
If you're going to resurrect an old car model, at least make it worth everyone's time. This madeover Jaguar S-Type called the Vintage GT is decidedly not worth the effort that made it. It's hideous, and Panzani Design should have let the S-Type rest peacefully. The tuner takes what was once a luxury sedan and turns it into a pudgy, wannabe muscle car. As you can see, the end result is awkwardness epitomized.
Posted In: Aftermarket, Special / Limited Edition
Tags: tunes, tuners, Panzani Design, Jaguar, S-Type,
I was just starting to forget about Chrysler's heralded "Imported From Detroit" ad. In fact, I bet there are many people who have not only forgotten the ad, but who have forgotten who won the Super Bowl during which the ad debuted. And right on cue, Chrysler has offered a little reminder of its stark, compelling ad campaign with a new line of "Imported From Detroit" clothing.
The clothing gets a brand new logo, which features a [presumably blue collar worker's fist wrapped around the Chrysler wings with the "Imported From Detroit" tagline surrounding it. The logo adorns a line of clothing that includes hooded sweatshirts, t-shirts, and beanies.
Posted In: Aftermarket, Special / Limited Edition, Miscellaneous
Tags: advertising, Chrysler, Imported from Detroit, clothing, clothes, accessories
The Geneva Motor Show is so stacked to the rafters with big car manufacturer debuts that we almost forgot about the tuners. Up until Italian shop Novitec Rosso reminded us, that is. The tuning firm known for its Ferrari tunes debuted two new ones in Geneva, one based on the 458 Italia and one based on the 599 GTO.
Let's face it, you want to know about the 599 GTO the most. So here it is. Ferrari's fastest road-going car ever gets oh so much more powerful at the hands of Novitec; power is upgraded from the stock 671 horses to a knee-shaking 888-hp. Torque is also given a major boost to 636-hp, up from 457-hp.
Posted In: Aftermarket, Auto Shows, Exotics
Tags: tunes, tuners, Novitec, Novitec Rosso, Ferrari, 458 Italia, 599 GTO, 2011 Geneva Motor Show
Commonly recognized as an all-rounder brand, the latest Subarus offer so many features and incredible bang-for-the-buck value that owners have no choice but to fall deeply in love. What’s better than symmetrical AWD, practical interior space, decent gas mileage, and smile-cracking drivability? Subaru of America has announced that it will partner with Kicker Performance Audio to supply original equipment audio upgrades on compatible new and currently loved models.
Kicker Performance is a 30-year industry leader in quality after-market audio accessories. The audio system designed for Subaru vehicles includes a 10-inch powered subwoofer in a molded enclosure intended to fit in the rear cargo area. Now Subaru owners can enjoy driving while blasting show tunes from the opera Roméo et Juliette symbolizing their forbidden love affair.
Posted In: Aftermarket, Car News, Miscellaneous, Technology
Tags: Subaru, Kicker, Impreza, WRX, STI, sound, subwoofer, audio, upgrade, amplifier, Subaru Accessories, Audiophiles
Last week, we reported that there are now three electric Boxster prototypes in testing. And not a full week later, there are three electric 911 Carrera prototypes in testing. The only difference is the Boxsters were an actual Porsche project, and the electric 911s come from German tuning house RUF.
Tuners typically focus on making cars meaner, bigger, and more powerful, but RUF has a different type of tune in mind: a more environmentally conscious 911. RUF plans to build a test fleet of 10 electric 911s—known as "eRUFs", in the first half of this year. Each model will be equipped with one of three electric powertrains.
Posted In: Aftermarket, Concept Cars, Hybrid / Green, Exotics
Tags: electric, EV, RUF, tuners, tunes, 911, green
Earlier this month during the Super Bowl, Chrysler wowed the world with a commercial that it called "Imported From Detroit." The spot featured dramatic narration, powerful imagery, and music and cameo by rapper Eminem. Several prominent media outlets called it the most memorable commercial of the night, and indeed, many were left with their mouths gaping just a little after the hard-hitting, two-minute spot had played out.
Since then, Chrysler has been running a shorter version of the ad, but the truncated spot just doesn't have the same oomph as the original. To prevent their message from sliding by the wayside, Chrysler marketed the "Imported From Detroit" tagline in a new way: T-shirts. The $30 shirts went on sale last Wednesday.
Posted In: Aftermarket, Miscellaneous
Tags: Chrysler, advertising, Imported from Detroit, Eminem, Super Bowl, business, clothing, accessories