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Throughout The Car Industry



Categories: Videos

Mercedes G-Wagen Tackles Scary, Metal Hill (Video)

On: Wed, Jun 6, 2012 at 2:15PM | By: Chris Weiss


Mercedes G-Wagen Tackles Scary, Metal Hill test 2

If you had to pick a vehicle for climbing boulders, speeding through mud and careening down narrow rock fins, it probably wouldn't cost $100K stock - kind of a crazy amount of money to spend on a car that you're going to abuse the hell out of. And yet, the $107,000 Mercedes-Benz G-Class is one of the toughest-looking hardcore off-roaders on the market today.

To prove that the G-Class is much more than a luxury car in a boxy body, Mercedes recently introduced what it calls the IRON-Schöckl, a sort of terrifying cross between a metal ramp, a roller coaster, a draw bridge and a steep, narrow ridgeline.


Mini Sets World Record Parallel Park, Like A Boss

On: Mon, Jun 4, 2012 at 3:17PM | By: Chris Salamone


Mini Parallel Park test 2

In the last two years, Guinness World Records has seen the title change hands five times for the tightest parallel park. Most notably, a German driver named Ronny Wechselberger achieved total victory last year, emergency braking into home via Volkswagen Polo, while garnering millions of internet views shortly thereafter. But last month, Wechselberger’s record was smashed by Patrik Folco, who managed to slide into a gap which measured a mere 8.66 inches wider than Mr. Folco’s vehicle. As it would turn out, not even 8.66 inches was small enough to ward off all challengers.

On the heels of an already impressive parallel parking record, Chinese stuntman and driver extraordinaire, Han Yue, laid waste to the competition – drifting to eternal glory at a mere 5.91 inches beyond the length of his China-market special edition Mini.

And this was no accident. Mini organized Yue’s world record attempt to occur in conjunction with the launching of a new special edition Mini, aptly named The Chinese Job.


Nissan Juke R Tackles Norwegian Ice (Video)

On: Fri, May 25, 2012 at 11:55AM | By: Chris Weiss


Nissan Juke R Tackles Norwegian Ice test 2

The Nissan Juke R is one of those vehicles that when it acts, we watch - partly because it's just such a cool little car and partly because it's usually doing cool things. Like racing supercars. And tearing up ice in Norway.

After his stint racing around the streets of Dubai, Nissan driver Lucas Ordonez got sent to the other end of the world. Instead of hot asphalt and hot supercar engines, he's battling cold ice on the Losna Isbane Ice Track in Norway. As you might expect, the suped-up small crossover looks all kinds of comfortable shaving ice and fishtailing across the great north.


Hyundai Unleashes A Pack Of Baboons Onto The i30 (Video)

On: Tue, May 15, 2012 at 10:32AM | By: Chris Weiss


Hyundai Unleashes A Pack Of Baboons Onto The i30 test 2

We've all seen those "when animals go wild" type videos where an unsuspecting station wagon full of tourists becomes victim to a stomping, punching and clawing pack of wild primates. Usually, those encounters are an inadvertent side effect of visiting a safari-type amusement park (or actual safari). In the case of the Hyundai i30, there was nothing inadvertent about it.

Hyundai's British division took an i30 hatchback to Knowsley Safari Park near Liverpool. Their goal was to do a unique type of endurance test, and they selected baboons for their penchant to tear visitors' cars apart. They rolled the i30 into the park and essentially let the pack of baboons go to town - for 10 hours.


 

Golf R Fans Faceoff For Ultimate Fan Experience

On: Mon, May 14, 2012 at 10:00AM | By: Chris Salamone


2012 VW Golf R test 2

The date is set. Volkswagen’s Golf R Ultimate Fan Experience competition will end today, May 14, 2012. Unlike other, gimmicky pseudo-advertisement, commercial competitions, the Golf R Ultimate Fan Experience gives contestants a prize worthy of note: seven days, six nights in Germany with a tour of VW’s global headquarters and an actual test track run on Nurburgring.

Entering the running is as simple as downloading an official ‘Drivers Forever’ application and describing why you want to win in less than 256 characters. As a disclaimer, though, if you need to be reminded that the number 256 is incidentally the same amount of horsepower found on the 2012 Golf R, then perhaps this competition isn’t for you.


Buick Hires Supermodel Marisa Miller For Ad Campaign (Video)

On: Sat, May 12, 2012 at 11:02AM | By: Chris Weiss


Buick Hires Supermodel Marisa Miller For Ad Campaign test 2

It looks like Buick is determined to rectify its ambiguous branding in one strong move. It has hired on supermodel Marisa Miller to star in a new ad campaign around its Enclave. Though Kate Upton may be getting all the buzz these days, Miller is still the type of blonde bombshell that delivers instant electricity to anything she appears in.

One of the problems that Buick faces in today's market is that it's a wishy-washy brand without a firm definition. It's a sort of middle-road, semi-luxury brand between Chevy and GM. But even that definition isn't really a definition at all. And in reality, Buick is known more as a brand for the older generation, especially since Oldsmobile (which brought the “old” right in the brand name) was discontinued.


TechShop Fuels Ford IP Folio

On: Fri, May 11, 2012 at 11:42AM | By: Chris Salamone


TechShop Detroit test 2

Sometimes US automakers get it right. TechShop Detroit, a recent addition to Ford’s Dearborn product development campus, is the perfect example. Although originally from California, TechShop is a DIY workshop business which offers a wide array of cutting edge (pun intended) tools to paying members. And the best part: Ford is working closely with TechShop to incentivize employee inventions to bolster the automaker’s patent portfolio.

Ford already has about 17,000 pending and issued patents, but expect that number to skyrocket in the coming years. Ford Global Technologies now offers a free three-month membership to TechShop Detroit for potentially patentable ideas. The company projects that 2,000 incentive memberships will be awarded this year…and more to come in the future.


Will The Car Of The Future Hover?

On: Thu, May 10, 2012 at 3:09PM | By: Chris Weiss


Will The Car Of The Future Hover? test 2

Though its definition may be disguised to those that don't speak German, the Volkswagen is, quite literally, the 'people's car'. Last year, the German automaker put a whole new emphasis on this definition by launching the People's Car Project in China, a Web-based collaborative platform for new product and technology ideas. At the Beijing Motor Show this month, Volkswagen showed the first three concepts to come out of the project.

Volkswagen is quite happy with the success that the People's Car Project (we feel bad calling it "PCP") has had over its first 11 months. The website has attracted 33 million visitors and inspired about 119,000 unique ideas. It's been so successful, in fact, Volkswagen is extending its run indefinitely (it was originally planned for a single year).


Coolest Parking Lot Ever: 50 Lamborghinis From All Eras Shoulder To Shoulder

On: Mon, May 7, 2012 at 10:16AM | By: Chris Weiss


50 Lamborghinis test 2

The parking lot is one of the unheralded heroes of everyday living. If you've ever gone to an event where there was no parking lot, or the parking lot was full, or you had to pay premium pricing for a parking spot, you should have some appreciation for just how valuable a good piece of lined asphalt really is. If you don't have such appreciation, the world's most awesome Lamborghini parking lot should give it to you.

For those of us that don't drive or see exotic cars regularly, a quick trip past a Lamborghini or Ferrari dealership is an exciting experience. Seeing a few red supercars lined up in a window or dealership lot is pretty novel. Ordinarily, you'd be happy just to see a single model.


New Video: Bugatti Galibier 16C

On: Fri, May 4, 2012 at 3:43PM | By: Chris Weiss


Bugatti Galibier 16C test 2

If we had to place all our money on red, we'd say that Bugatti will eventually green light the 16C Galibier for production. The car may be the most ridiculous, over-the-top creation since the personal jetpack, but Bugatti seems to be doing too much with it to just let it wither on the vine. They've tinkered the car to Wolfgang Durheimer's perfecting demands and have let rumors run rampant, unrequited by any denial. Now, about 2.5 years after the concept was first revealed, Bugatti has released a random promo. There's just no way they let this hyper-sedan disappear without a production run.

With the Veyron nearing mandatory retirement, Bugatti must find something to fill its one-car lineup if it intends to continue having a presence in the auto market. And the only thing that we've really seen that could do that is the 16C Galibier. We're guessing that VW is just waiting for the right economic conditions to announce a $2 million ultra-premium sedan that puts basically every luxury and performance sedan in the world to shame.


IBM's 500-Mile EV Lithium Air Technology (Video)

On: Wed, May 2, 2012 at 10:00AM | By: Chris Weiss


IBM's 500-Mile EV Lithium Air Technology test 2

Imagine a world where an electric vehicle could travel just as far as a gas vehicle. There'd be no more range anxiety, no more excuses for right wing talk show hosts to knock the electric vehicle industry, and no more reason to ever pay another dime for a tank of gas, assuming that such an EV was affordable. The player that produces battery technology capable of giving the EV that type of range is going to be quite wealthy and popular. Could it be IBM? The once-household name in technology shows its lithium-air technology.

IBM began its research in 2009 and recently demonstrated the charge and recharge chemistry of its lithium-air technology in the lab. The technology replaces the heavy metal oxides used in current generation batteries with oxygen pulled from the air. This makes the batteries much lighter and delivers a high energy density, according to the company. IBM believes that the technology could produce a family sized car capable of traveling 500 miles per charge - that's an electric vehicle that drives way past range anxiety.