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Throughout The Car Industry



Categories: Videos

Audi And FX Unveil Their Odd "Untitled Jersey City Project"

On: Wed, Sep 28, 2011 at 2:42PM | By: Andrew W Davis


Audi And FX Unveil Their Odd  test 2

I'm confused.

Audi and FX Networks have posted all eight installments—or "eight short-form episodes" that are "fragments of a larger story"—of their "Untitled Jersey City Project", a, um... project they plan to show on television as "eight, two-minute episodes during FX's Sunday primetime movies." But this is not the confusing part.

This is: It is described in press releases as a "jointly developed 16-minute short-form original drama featuring the all-new 2012 Audi A6", though it is actually a rotten Sopranos/Brotherhood rip-off that offers more screen time to the now-passed Ford Crown Victoria than any Audi (and when it DOES show the Audi it's being driven recklessly). Wait a second...


Lord Of The 'Ring: Return Of The King!

On: Wed, Sep 28, 2011 at 11:39AM | By: Lou Ruggieri


Lord Of The 'Ring:  Return Of The King! test 2

Thanks to the sport sedan war between the M5 and CTS-V (among others), the legendary Nurburgring has become something of a household name. What was once known only to racers and hardcore fans, the 'Ring has become the proof in the pudding for just about everyone walking through a showroom these days. For those few that still are not up to date, the Nurburgring is a 12.9-mile race track in Germany that is universally agreed upon by racers to be one of, if not the, most difficult tracks in the world. 

The Viper ACR laid down the gauntlet three years ago (when it was still in production) with a time of 7:22 and as far as major manufacturer sports cars went, the Viper held the crown since then. In that time the unstoppably fast 620-horsepower Porsche GT2 RS did beat the ACR's time in 2010, but with only 500 units made, it didn't quite qualify as a mass-produced vehicle. But the Corvette ZR1 did meet the production specs necessary to qualify as a production car, and in June of this year became the new king of the hill by putting down a sickening time of 7:19:63. But unlike the long reign of the Viper in 2008, the ZR1 was on top for a measly two-and-a-half months before the $400 grand Lexus LFA Nurburgring Edition took the title from the mighty Vette by besting it by almost five seconds exactly with a time of 7:14:64. 


New Volvo Commercial Embarrasses German Rivals (Video)

On: Thu, Sep 22, 2011 at 1:21PM | By: David Walter


New Volvo Commercial Embarrasses German Rivals test 2

According to JD Power, Germans are happier with their Swedish-made Volvos than any other cars—even the German ones! Now, Volvo knows they couldn't have achieved this alone, so they decided to write a little "thank you" note in the form of a commercial—for all to see.

Wayne Newton's "Danke Schoen" softly plays in the background while the note reads, "Volvo would like to thank German drivers for making Volvo the number one brand for customer satisfaction... in Germany."

If this seems a little sarcastic to you, you're right. And it just gets better from there...


Tata Nano Loves Gooold

On: Wed, Sep 21, 2011 at 4:29PM | By: Chris Salamone


Gold Tata Nano test 2

Easily one of the least expensive cars on planet Earth, the Tata Nano has become the object of the people—a symbol of accessibility, mobility, unreliability, and practicality for the masses. While native Indian models start around $2,500 and the much anticipated North American model is expected to cost about $7,000, the Tata family has developed another price point worthy of note. Except this time only one man is capable of pulling off such an exceptionally appointed automobile, and he is from Holland… not North America or India. This latest Tata Nano is not a production vehicle, and couldn’t possibly be reproduced on a mass scale. That’s because it cost $4.6 million to create.

Yes, a company known for incredible value has developed a car completely decked out in gold, silver, and precious gems. Why, you ask? Unfortunately, this is not for a fourth installment of the funniest movie trilogy of all time, Austin Powers. Instead the Tata family is trying to execute a two-player sway publicity stunt intended to promote enthusiasm for the randomly combustible Nano and in celebration of the 5,000-year anniversary for their jewelry company in India. That’s quite a milestone, made more important by the Tata family’s ownership of the Gold Plus jewelry company.


 

Lotus Teaser More Of A Baffler

On: Tue, Sep 13, 2011 at 9:41AM | By: Chris Weiss


Lotus Teaser More Of A Baffler test 2

As the hours wound down to the Frankfurt Motor Show, the automotive-teasing infrastructure went into overdrive. Companies frantically tried to tease, detail, and debut their Frankfurt wares in hopes that they'd be among the most interesting stories in Germany.

For its part, Lotus used an interesting strategy: leave everyone scratching their heads and wondering what the hell it's even teasing.


Ferrari 458 Spider Debuts Live in Maranello

On: Mon, Sep 12, 2011 at 5:00PM | By: Chris Weiss


Ferrari 458 Spider Debuts Live in Maranello test 2

If you're one of the ogling window-lickers that just like to check out Ferraris online and in the glossies, you'll have to wait until later this week for the official live unveiling. Actually, you're probably just satisfied with the official Web unveiling from last month. But if you're a Ferrari VIP—one of those folks that is likely to actually buy the 458 Spider—well then, you got a sneak peak at a special event at Ferrari headquarters this week. Luckily for us window-lickers, the Web is the ultimate playing-field leveler.

Ferrari pulled the cloth off a handful of 458 Spiders earlier this week in Maranello in front of a crowd of 800 special guests. The video below shows highlights from the event and has a little bit of everything that's right about the world—generation after generation of different colored Ferrari Spiders lined up and driving scenic roads, hot blonde Europeans (one, at least), fireworks, and all kinds of 458 Spiders.


It's All You: Volvo Concept Teased

On: Mon, Sep 12, 2011 at 10:29AM | By: Chris Weiss


It's All You: Volvo Concept Teased test 2

This angry-looking SOB is the all-new Concept You from Volvo—or at least a teaser pic of its grille. The concept, which may be a preview of the next S80 flagship, will make its debut at this week's Frankfurt Motor Show. Volvo has released a little teaser video providing a glimpse at what it's all about.

While "You" may seem like an odd choice of names for a concept car, it alludes to a rather smart marketing strategy. Volvo's recently designated "Designed Around You" campaign is aimed at providing a luxury vehicle that is a little more comfortable and personal—or at least gives that impression.


Frankfurt Teaser: Toyota FT-86 II Concept

On: Thu, Sep 8, 2011 at 4:25PM | By: Chris Weiss


Frankfurt Teaser: Toyota FT-86 II Concept test 2

Over the past two years, Toyota has been engaged in the process of developing an entry level sports car. The cycle is almost complete. Toyota launched the original FT-86 concept at the Tokyo Motor Show nearly two years ago, and will launch the production version at the 2011 Tokyo Show later this year. In between those two cars, it launched the Scion FR-S, previewing the model that we'll see here in the U.S., and the FT-86 II.

With the Frankfurt Show so close to the Tokyo show, it's no surprise that Toyota doesn't have a new concept to show. The only surprise is that it's teasing the FT-86 II, which we already saw in Geneva.


The Caddy That Fibs!

On: Thu, Sep 8, 2011 at 2:36PM | By: Lou Ruggieri


The Caddy That Fibs! test 2

If you haven't already seen it, there is a new commercial for the CTS-V Coupe out there (scroll down and watch it before you continue if you don't know what I'm talking about). The commercial is technically about how the Caddy has been using Magnetic Ride Control for some time and recently Ferrari has purchased this technology from GM to put into their cars. The idea is supposed to be that now Cadillac is ahead of the game and somehow technologically advanced well beyond some of the finest moving Italian masterpieces out there. 

That's what the commercial is technically about...


Videos That Rock: Armored Car Exec Puts His Money Where His Mouth Is - AK-47 Style

On: Wed, Sep 7, 2011 at 2:04PM | By: Chris Weiss


Armored Car Exec Puts His Money Where His Mouth Is test 2

Think that you stand behind the work you do? You may change your mind after watching this video clip.

Trent Kimball, president and CEO of Texas Armoring Corporation, an armored car outfitter, had a particularly hard day at work. Actually it wasn't that hard, it was just kind of scary as hell.

In attempting to "redefine what it means to stand behind his product," Kimball put on his safety glasses, got behind one of his bulletproof armored windshields, and let one of his employees fire away with an AK-47 assault rifle. This, despite the disclaimer at the end of the video that there's no such thing as 100-percent bulletproof glass. Scary stuff.

Kimball did live to tell the tale, with three shots spider-veining, but not penetrating, the windshield glass. Shards spraye everywhere, but it appears that the backside of the windshield is still fully intact.

If I were Kimball, I might have gone with something a little less potent than an AK-47—a paintball gun, perhaps. But luckily for us, Kimball sacked up and made a great piece of video.


Volvo's Game Changer, Or The First AWD Diesel Plug-In Hybrid

On: Tue, Sep 6, 2011 at 1:09PM | By: Chris Salamone


Volvo V60 Plug-in Hybrid test 2

Volvo is a company synonymous with safety, AWD, and perhaps the geometric square. In 2012, Volvo will also be known for an entirely new achievement: the first practical plug-in hybrid. Just as Chevy plans to release the Volt, which features both a short range electric motor and the long term benefits of an internal combustion engine, Volvo is looking toward the future to blend technologies from plug-in hybrids and diesels alike in their latest V60.

To date, all mass-produced hybrid vehicles are powered by unleaded fuel. This is primarily because of the differences associated with starting diesel engines versus starting an electric motor. Diesels require oil pressure and usually some warm-up time. This newest V60 manages to meet that challenge with some kind of mechanical voodoo—allowing oil-pressure to build while the driver releases the brake and presses the start button.