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Throughout The Car Industry



Categories: Videos

Chevy Selects A Winner For Its Super Bowl Ad

On: Thu, Jan 26, 2012 at 10:24AM | By: Chris Weiss


Chevy Selects A Winner For Its Super Bowl Ad test 2

If you happened to watch the NFC championship game between the Giants and 49ers on Sunday, you may have noticed that it watched a little like the Super Bowl. And we're not just talking all-out on-the-field action ending in a game-winning field goal in overtime, but also the new, elaborate commercials that had the feel of Super Bowl ads. One of those ads - "Chevy Happy Grad" - is the winner of GM's Super Bowl ad contest.

The commercial was submitted by Zach Borst, a 26-year-old aspiring filmmaker from Long Island. It took home the top spot in the Route 66 contest.

The commercial depicts a young guy on graduation day who comes outside to see his graduation present. He totally misses the mini-fridge with a bow on it that his father is standing next to, believing that the neighbor's bright-yellow Chevy Camaro Convertible is his gift.


Lexus Teases First Super Bowl Commercial Ever

On: Mon, Jan 23, 2012 at 4:42PM | By: Chris Weiss


Lexus Teases First Super Bowl Commercial Ever test 2

Losing your 11-year title sure has a way of firing you up. After slipping from its stronghold as the number 1 luxury retailer in the US--all the way down to number 3--Lexus is more determined than ever to have a big year. The automaker is planning on growing its US sales by at least 20 percent. It is also kicking off early 2012 with its first-ever Super Bowl commercial.

New products really aren't much good if no one knows they exist. And why not reach out to the country's largest television audience and let them know what's going on at your brand. That appears to be what Lexus will do when it launches its first Super Bowl commercial during Super Bowl XLVI on February 5.


What Lurks Beneath, Corolla Destroys Strip [Video]

On: Mon, Jan 23, 2012 at 2:11PM | By: Chris Salamone


Corolla Sleeper test 2

Pop quiz, what is the single most unlikely car to make an athletic showing on your local drag strip? Aside from a Smart, the third generation Toyota Corolla is probably the next worst option. But not in Australia, the land of recent Frankenstein-like mechanical recreations, this particular Corolla laid waste to the expectations of challengers and onlookers.

Such is the Tao of a true sleeper.

From the outside, the vehicle looks like an off white, straight from the dealership, people hauler which offers no indication of the devious threat lurking within. Upon further inspection, however, viewers might pick up subtle cues of hidden glory – small slicks appear menacingly cute on the vehicle’s rear wheels and few could miss the open hostility of a whining turbo.

To see the Corolla’s full aspect, one must venture further, beneath the confines of the vehicle’s outer shell.


L.L. Bean Bootmobile, Where Rubber Meets Road

On: Fri, Jan 20, 2012 at 12:18PM | By: Chris Salamone


L.L. Bean Bootmobile test 2

As L.L. Bean’s Bootmobile rolled out of the company’s Brunswick factory Tuesday, CEO Chris McCormick asked a jubilant audience of employees, “Isn’t it cool?” To which they responded, "It’s wicked cool.” But the enthusiasm didn’t stop there. Maine Hunting Shoes could be heard from the pitter pattering of feet on almost everyone in attendance.  

From a big picture perspective the Bean Bootmobile is particularly awesome when compared to Oscar Mayer’s aging and vaguely inappropriate Wienermobile. While the Wienermobile conjures images of anything BUT hotdog consumption, the Bootmobile stands as a testament to L.L. Bean’s build quality and iconic heritage. Nothing says ‘buy this boot’ like a 13-foot tall, 21-foot long Maine Hunting Shoe strapped onto the remains of another enduring symbol of quality, the Ford F-250 Super Duty.

Something tells us a Subaru Forester Bootmobile wouldn’t receive the same street cred. Well, at least outside of Maine.


 

GM Looks Through 'Windows Of Opportunity'

On: Thu, Jan 19, 2012 at 10:22AM | By: Chris Salamone


WOO App test 2

What are automakers supposed to do as children become so entrenched in media exposure that they appear literally incapable of sitting quietly in the backseat? Surely today’s rear-seat DVD players and quasi-interactive gaming consoles won’t be enough to entertain kids of the future – when road trips will become something of an exercise in punishment. In a stroke of visionary boldness, GM has already pioneered a strategy to combat these rare moments of childhood un-productivity.

General Motors Research and Development issued a challenge to the students of FUTURE LAB (seriously) at Bezalel Academy of Art and Design in Israel to conceptualize new ways of helping rear seat passengers enjoy a richer riding experience. Their response: smart glass interface technology.


Video: This Is What It's Like To Ski In A Ferrari

On: Tue, Jan 17, 2012 at 3:32PM | By: Chris Weiss


Video: This Is What It's Like To Ski In A Ferrari test 2

Ferrari has been nothing short of emphatic in showing off the all-wheel-drive capabilities of the new FF grand tourer. It's filmed it in every type of slick terrain possible, shown it off in the snowy mountains of Europe and used it as the vessel for a winter driving course here in the U.S. Ferrari's latest FF showcase includes two of its racing drivers, ski slopes in Italy, and red and blue gates.

Last week at Madonna di Campiglio, Ferrari drivers Fernando Alonso and Felipe Massa each got into a Ferrari FF and competed head to head on a slalom course. They used red and blue FFs that contrasted with their respective gate colors.

What followed wasn't exactly a hair-raising feat of automotive cliffhangery, but more of a slow, purposeful course completion that ended in a tie. Watching two pristine Ferraris drive down a slalom course in the shadows of the jagged Italian Dolomites is an experience in itself, however, so the lack of heart-pounding competitive excitement can be forgiven.


Audi's Ahab Seeks Elusive White Nemesis

On: Tue, Jan 17, 2012 at 1:05PM | By: Chris Salamone


Ahab Screenshot test 2

Just recently Audi released a new ad campaign during the National Football League’s division playoffs. Although originally a 60 second clip, a 30 second version will air nationally. For those of us unwilling to accept a watered down version, the original commercial – in all its glory – is shown below. And ‘tis glorious. Audi’s ‘Ahab’ campaign pays homage to Herman Melville’s epic tale of a devout (aka crazy) sea captain and his precious white whale.

But in the world of Ahab, our winter wonderland tow truck driver, only one white nemesis can lay claim to the man’s fractured mind – coming from the very same manufacturer that offers all-wheel drive in every single model, overcomes 37.5 degree inclines, and shreds enough fresh snow to leave tow trucks lonely for years to come.

Look! Just there, an elusive Quattro beast looms on the horizon. Missed it? Such a pity, perhaps next time.


Nissan CEO Depicts Saga Of Resilience

On: Mon, Jan 16, 2012 at 12:07PM | By: Chris Salamone


Nissan CEO, Carlos Ghosn test 2

It’s not too often we feel compelled to redistribute the full text of an auto exec’s speech, but Carlos Ghosn’s opening comments, delivered during the Automotive News World Congress at the North American International Auto Show, were enough to inspire folks for generations to come.

Beginning with the recent set of crises to face Japanese automakers, Ghosn depicted a story of preparedness and dogged determination which culminated in a 14.4 sales increase over 2010 – despite all odds. Taking things a step further, the CEO then went on to outline how automotive companies of the future are not only going to survive, but thrive.

In a time where Japanese automakers are turning to Nissan for business guidance, Ghosn’s commentary was all the more relevant – he’s partly responsible for the company’s ability to bounce back.


Video Of The Day: Hot Pink Range Rover Stuck In Hot Desert Sand

On: Sat, Jan 14, 2012 at 11:48AM | By: Chris Weiss


Video Of The Day: Hot Pink Range Rover Stuck In Hot Desert Sand test 1-1

If you drive a pink SUV, it's usually pretty safe to assume you didn't buy it for its mud-romping, rock-climbing off-road prowess. It's also usually safe to assume that you're a lady, live in well-to-do suburb and probably carry a tiny dog around in your purse.

In this case, all assumptions would be wrong. Not only are the drivers of this particular hot pink Range Rover not riding around with a shitzu, but they're dudes. And while we're not sure if they bought the Range Rover specifically for off-roading, they did decide to give it a try in the Arabian desert. Not surpisingly, they didn't do too well.


Family Fued: Tuned Lamborghini Gallardo Takes on Aventador

On: Sat, Jan 14, 2012 at 11:42AM | By: Chris Weiss


Family Fued: Tuned Lamborghini Gallardo Takes on Aventador test 2

Few things in life sting the same way that getting beat up on by your little brother does. Problem for big brothers everywhere is that little brothers tend to have that extra competitive chip on their shoulder. And sometimes little brothers spend hours hitting the bench while big brothers spend those same hours eating Cheetos and playing Call of Duty.

Consider the below video the automotive version of that scenario. A 1,200-hp Lamborghini Gallardo tuned by Underground Racing takes on a stock Lamborghini Aventador LP700-4. Is it a devastating day for the Aventador? You'll have to read and watch to find out.


Hennessey Venom GT Is Coming For Veyron's Record

On: Fri, Jan 13, 2012 at 2:06PM | By: Chris Weiss


Hennessey Venom GT Is Coming For Veyron's Record test 2

There's no shortage of supercar marques with the Bugatti Veyron Super Sport in their sights. Bugatti's record had barely been made last summer before other potential contenders like SSC and Koenigsegg started waving their gauntlets around and hinting at an upcoming challenge. In a conversation with Jay Leno, John Hennessey, the mad man behind the 1,200-hp Lotus Exige known as the Venom GT, became the latest to publicly set a goal of beating the Veyron SS's 267.8 mph world record.