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Throughout The Car Industry



Categories: Videos

Kia Releases Supermodel Super Bowl Commercial

On: Fri, Feb 3, 2012 at 4:19PM | By: Chris Weiss


Kia Releases Supermodel Super Bowl Commercial test 2

Puppy dogs and hyper-excited aliens are cute - heck, even sand-bearing elves make us crack a smile - but if you really want to win the hearts and minds of America's red-blooded football fan, there's really only one way to do it: gorgeous women. There's a reason that sports teams have cheerleaders.

That's the direction that Kia takes with its Optima Super Bowl commercial, featuring Victoria's Secret model Adriana Lima - one of the most lusted after women in the world - and a bevy of bikini models. To round out 60 seconds of sheer, testosterone-fueled excitement, Kia also throws in some hard rock courtesy of Motley Crue, championship bull rider Judd Leffew and UFC fighting legend Chuck Liddell.

The 16-second teaser clip released last week was basically a long, slow motion shot of Lima, making it look even more sexy than the actual commercial. In the actual ad, Lima plays but a supporting role in a greater story that's based around the vastly different psyches of men and women. The "Sandman" comes in to cast sweet dreams upon a soundly sleeping woman but accidentally spills some of his dream dust on her husband. What ensues is two very different versions of "sweet dreams."


Volkswagen Shows Its Super Bowl Commercial

On: Fri, Feb 3, 2012 at 4:11PM | By: Chris Weiss


Volkswagen Shows Its Super Bowl Commercial test 2

If there's one thing cuter than an imaginative kid, it's a big, furry dog. After all, that imaginative little kid is going to grow into a jaded, entitled teenager in just a few years. The family dog, on the other hand, is your best friend for life.

Volkswagen uses this wisdom in transitioning from last year's acclaimed "The Force" Super Bowl commercial to this year's ad.

In a bit of a twist, "The Dog Strikes Back" commercial departs from the Star Wars theme of "The Force" in favor of a cute dog. In a teaser that it called "The Bark Side," Volkswagen showed a series of dogs barking out Star Wars' "Imperial March." That led many to believe that Volkswagen would continue its Star Wars theme, but instead it focused on a canine theme.


Toyota Reinvents The Camry In Funny Super Bowl Ad

On: Fri, Feb 3, 2012 at 3:24PM | By: Chris Weiss


Toyota Reinvents The Camry In Funny Super Bowl Ad test 2

If auto industry advertising is any indication of the greater field, this year's Super Bowl commercials should be nothing short of legendary. That is, if some companies actually wait until the game to show their ads. The latest fun, creative automotive ad comes from Toyota.

When you have a product as stalwart and successful as the Toyota Camry, you really don't need to reinvent that much. But you still want to redesign it every now and again to keep it fresh. And that's the focus of Toyota's Super Bowl commercial called 'Reinvented'.


Honda Gives Ferris Bueller A Second Day Off

On: Fri, Feb 3, 2012 at 2:22PM | By: Chris Weiss


Honda Gives Ferris Bueller A Second Day Off test 2

Honda released the extended version of its Ferris Bueller-based Super Bowl commercial for all to see. It plays like a sequel packed down into a two-and-a-half minute commercial, with movie references galore.

Honda isn't kidding about advertising its new, massive-headed 2012 CR-V. Not only did it revive a 25-year-old movie for its latest commercial, and not only did it get a still-relevant Matthew Broderick to act in it, it also employed director Todd Phillips whose past works include The Hangover, Due Date and Old School.

Called “Matthew's Day Off,” the commercial plays closely to the original with dozens of references and props. Some references - like the "Broderick...Broderick" that mimics Ben Stein's legendary “Bueller....Bueller” - are obvious, while others are much more subtle. Honda uses the example of a vest from the original movie that appears in a department store window as one of the plants that you'll find if you pay attention. Honda is encouraging viewers to look closely for these “Easter eggs” and discuss them at Facebook.com/hondacrv.


 

Ferrari, Lamborghini, Mercedes Take On Nissan...Juke?

On: Thu, Feb 2, 2012 at 4:02PM | By: Chris Weiss


Ferrari, Lamborghini, Mercedes Take On Nissan...Juke? test 2

It's taken us a while to think of the Nissan in the same way as more traditional sports and supercar legends like Ferrari, Porsche and Lamborghini. But ever since it debuted, the Nissan GT-R has done nothing but kick ass, providing more performance for the price than any car we can think of.

Thinking of the Nissan Juke small crossover in the same way we do the GT-R is going to take even more time and effort. But this new video gets us off to a solid start.

The video was released in support of the Juke R's role as the pace car for the 24 Hours of Dubai rally race, which took place last month. It pits the Juke R against such flashy supercars as the Lamborghini Gallardo, Mercedes SLS AMG and Ferrari 458 Italia.


Volvo Demonstrates Autonomous Road Train Concept

On: Wed, Feb 1, 2012 at 4:25PM | By: Chris Weiss


Volvo Road Train Concept test 2

Players from all over the automotive and technology industries are working on developing autonomous driving systems. Last week, Volvo demonstrated its own take on autonomous driving with its first test of the European Union-supported Safe Road Trains for the Environment program.

The 'road train' tested by Volvo consists of a lead truck and a series of three self-driven cars following it. The vehicles travel at speeds of up to 56 mph with no more than 6 meters (about 20 feet) between them.

Similar to actual trains, road trains would allow vehicle 'drivers' to catch up on work, read the newspaper, eat breakfast, etc. Drivers would turn into passengers and would no longer be required to keep their eyes on the road or operate the vehicle. The system would essentially provide a public transportation-like commute on roadways.


Don't Try This At Home: Bentley Continental GT Ski-Joring

On: Wed, Feb 1, 2012 at 2:35PM | By: Chris Weiss


Don't Try This At Home: Bentley Continental GT Ski-Joring test 2

We'd think that if you had the means to own a Bentley Continental GT and lived in the tiny rugged-mountain playground known as Switzerland, you'd be busy train-setting to lavish ski resorts like St. Moritz and Gstaad every weekend. Ski joring sounds like something that you'd take up if you lived someplace like rural Minnesota.

But I guess even Alpine populations need to find new ways to enjoy the snow every now and again. This particular way includes a Bentley Continental GT, a rope tow and a pair of skis.


Star Power: Acura Pairs Jerry Seinfeld And New NSX In Super Bowl Ad

On: Wed, Feb 1, 2012 at 11:49AM | By: Chris Weiss


Star Power: Acura Pairs Jerry Seinfeld And New NSX In Super Bowl Ad test 2

In the world of cars, there are few bigger celebrities at this moment than the all-new Acura NSX, a car that's been in the making for years. In the world of comedy, there are few bigger celebrities than Jerry Seinfeld, whose Seinfeld television show is largely considered one of the best shows of all time. So why not combine the two into a big Super Bowl ad?

The Acura NSX spot is one of the latest in a growing field of car Super Bowl commercials previewed via YouTube. The commercial depicts Seinfeld - a known car buff - at an Acura dealer trying to buy the first NSX. Unfortunately, he can only get the number 2 spot because "that guy" is already the first buyer.


Bueller...Bueller...Honda's Super Bowl Commercial Brings Back Iconic Role

On: Mon, Jan 30, 2012 at 12:53PM | By: Chris Weiss


Honda's Super Bowl Commercial Brings Back Iconic Role test 2

Car manufacturers are really pulling out the stops for this year's Super Bowl. We've seen big contests, major giveaways, advertisements for advertisements and now the return of a legendary movie character we haven't seen in more than 25 years. One of the greatest movie characters of the 80s is back...to advertise Hondas.

A short teaser clip featuring Matthew Broderick - the actor that played Ferris Bueller for those that aren't up on 80s trivia - hit the Web on Thursday. The YouTube description says simply: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a "day off" on Monday and catch the big reveal." The teaser was posted by 'chukachuka2012' as in chuka...cchhhukkaaa with no solid evidence of what it was all about.


Volkswagen Releases 'Bark Side' Super Bowl Teaser

On: Thu, Jan 26, 2012 at 3:15PM | By: Chris Weiss


Volkswagen Releases 'Bark Side' Super Bowl Teaser test 2

Super Bowl advertising might just be getting out of hand when we start seeing ads for ads. Commercials are, after all, nothing more than thinly veiled vehicles for picking our pockets by way of manipulating our minds. Should we really be getting this excited about them?

In Volkswagen's case, the excitement is somewhat warranted. Last year's "The Force" commercial was largely hailed as one of the best ads of the big game. So everyone's either rooting for or against VW in its attempt to follow that commercial up this year. So far, VW isn't disappointing, unveiling a creative teaser for this year's Super Bowl ad.


Chevy Selects A Winner For Its Super Bowl Ad

On: Thu, Jan 26, 2012 at 10:24AM | By: Chris Weiss


Chevy Selects A Winner For Its Super Bowl Ad test 2

If you happened to watch the NFC championship game between the Giants and 49ers on Sunday, you may have noticed that it watched a little like the Super Bowl. And we're not just talking all-out on-the-field action ending in a game-winning field goal in overtime, but also the new, elaborate commercials that had the feel of Super Bowl ads. One of those ads - "Chevy Happy Grad" - is the winner of GM's Super Bowl ad contest.

The commercial was submitted by Zach Borst, a 26-year-old aspiring filmmaker from Long Island. It took home the top spot in the Route 66 contest.

The commercial depicts a young guy on graduation day who comes outside to see his graduation present. He totally misses the mini-fridge with a bow on it that his father is standing next to, believing that the neighbor's bright-yellow Chevy Camaro Convertible is his gift.