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Lamborghini Puts Its Name on Garden Tools

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On: Fri, Sep 24, 2010 at 3:50PM | By: Chris Weiss


Lamborghini Puts Its Name on Garden Tools

Don't have $200,000 to invest in a Lamborghini Gallardo? Get the Lamborghini you've always wanted in a smaller, more affordable package: chainsaws, hedge clippers, and grass trimmers. These new accessories may not deliver the performance and "look-at-me" factor of a four-wheeled Lambo, but they'll certainly require a lot less money and work in both the long and short term. Thanks to a new licensing deal, you can now own your very own shed-full of Lambo.

The new licensing deal allows IKRA Mogatec, a German company that specializes in high-end gardening tools, to badge a line of tools with the Raging Bull. So far, the all-electric line consists of a chainsaw, hedge trimmers, cordless grass and shrub shear, grass trimmers and cordless grass trimmers.

When I first read about the tools, I naturally assumed that they'd be toys for the ultra-rich, bearing prices in the thousands thanks mostly to the Lamborghini name. However, the tools incorporate more every-man pricing. The chainsaw costs around $200 and the hedge trimmers come in at around $150. Cutting down lumber with your sexy new Lambo? Now that's priceless.

The Lamborghini deal extends only to the badging, so don't expect to find V12-powered chainsaw mayhem when you're shopping the line. In addition to the bull, the tools feature rather attractive black, silver, and red/orange styling.

In case you think that the Lamborghini-yard work connection is pretty weak, it makes more sense than you might think. Lamborghini actually started as a tractor company when Ferruccio Lamborghini returned from World War II and used his mechanical skills to fill a domestic Italian need for tractors. The company expanded to air conditioners and heaters and didn't release its first car until nearly 20 years later in 1963. So the new tools actually reflect Lambo's roots, though I think licensing revenue was more the motivation behind the deal.

It's late-September and the holidays are just around the corner. I can't imagine that there's a large percentage of men that wouldn't love a Lamborghini chainsaw all wrapped up in pretty paper. Your shopping may just have gotten a little easier. You can browse the line at Tonino-Lamborghini-Garden.com.


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