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Rolls Royce Ghost Coupe and Convertibles on the Horizon?

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On: Fri, Sep 24, 2010 at 9:38AM | By: Chris Weiss


Rolls Royce Ghost Coupe and Convertibles on the Horizon?

About a year ago, Rolls Royce unveiled its attractive, two-toned Ghost sedan at the 2009 Frankfurt Motor Show. A report today indicates that it's considering spinning the Ghost into a full line with both coupe and convertible models.

 

Rolls-Royce CEO Torsten Mueller-Oetvoes told Bloomberg in an interview: “I'm quite confident that we're going to see a Ghost derivative to come. There's still a lot of potential in the market." 
 
The Ghost, a $250,000 model that slates in under the Phantom, went on sale last year and has helped Rolls Royce recover from a down year in 2009. Mueller-Oetvoesent didn't go into specific details about what Ghost derivatives might be planned, instead deflecting that decision onto customer demand. Possibilities include usual suspects like a coupe that could offer even more performance than the sedan version and a drop-top.
 
Rolls Royce is in the process of recovering sales after the recessed economy cut demand for $300,000 ultra-premiums. As of August of this year, Rolls sold 1,467 units, already breaking its single-year record under BMW ownership of 1,212 cars in 2008. It aims to break the 2,000-car mark by year-end.
While sales for the range-topping Phantom have yet to bounce back, Bloomberg's interview indicates that pre-existing owners have invested much money in personalizing their vehicles. Customers have spent more time and money making upgrades to the interior during the bad economic times, upgrades that promise to be a little less loud and showy than exterior modifications. Bespoke customizations have included leather dog mats, night-sky-themed roof liners, diamond-encrusted emblems and all other forms of dollar-torching overindulgence.
The Rolls Royce Ghost is powered by a 6.6-liter V12 engine that spits out 560 horses and 575 lb-ft of torque. It's capable of bursting to 62 mph in 4.7 seconds. It went on sale last year and carries a starting price of $245,000.

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