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Porsche To Return to Detroit Auto Show

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On: Mon, Sep 20, 2010 at 3:02PM | By: Chris Weiss


Porsche To Return to Detroit Auto Show

In a move that some are using to infer that the North American and global auto industries are officially on the rebound, Porsche will make a return to the North American International Auto Show in Detroit this January. The Stuttgart-based automaker has missed the past three shows, opting to focus on less conventional ways of reaching customers here in the States and zeroing in on larger markets.

Bill Perkins, co-chairman of the 2011 North American International Auto Show, told the Detroit Free Press:  “We’re very excited about it. The demand for space is very strong. People see the market coming back.”

It's too early to tell what Porsche will be displaying at the show, but those that will be there can hope that Detroit marks the North American auto show debut of the 918 Spyder Hybrid. Porsche confirmed the hybrid for production earlier this summer, so it would make sense to show it off. The 918 made its world debut at the 2010 Geneva Motor Show in March.

Just this week, Porsche also unveiled the 2011 911 Carrera GTS, a 408-hp Carrera distinguished by exhaust modifications, a widened stance and new body work. That model goes on sale early next year for $103,100 for the coupe and $112,900 for the Cabriolet.

Porsche is also working toward launching a new 911 next year with a new engine and seven-speed gearbox.

While Porsche missed the Detroit Auto Show last year, it had a strong presence at the 2010 New York Auto Show in the spring. Several Porsches made their North American debuts at that show, including the Cayenne S Hybrid and the 911 GT3 R Hybrid. Porsche was also at the Concours d'Elegance in Pebble Beach last month and presented the 918 Spyder Hybrid for a private showing.

Porsche's announced intentions come at a time when the automaker has seen U.S. sales jump by more than 23 percent year-over-year through the first eight months of this year.

The North American International Auto Show opens to the media on January 10 and 11 and to the public from January 15 to 23.


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