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Ford to EcoBoost Its Entire Line

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On: Fri, Sep 17, 2010 at 4:39PM | By: Chris Weiss

Ford to EcoBoost Its Entire Line

In an effort to revamp its image and sales, Ford has been expanding EcoBoost options across its line over the past year, most recently with the addition of the 2.0-liter V4 Ecoboost in the all-new 2011 Explorer. According to a Detroit News report, this will be a part of Ford's greater strategy to offer EcoBoost options in all of its vehicles over the coming years.

Jim Farley, global head of sales and marketing for Ford left little doubt: "We intend to have EcoBoost across every one of our vehicles as a core powertrain." It should be interesting to see how an EcoBoost-engined Mustang goes over with the muscle car crowd.

It's not clear when Ford's line will be fully Eco-fied, but according to its website, expect 80 percent of its line to offer EcoBoost options by 2013.

According to Ford, turbocharged EcoBoost engines offer up to an additional 5 mpg over their larger, less efficient counterparts. Currently, Ford has three separate iterations of EcoBoost four- and six-cylinder engines. The smallest is the 1.6-liter four-cylinder version appearing in the 2011 C-Max while the largest is the 3.5-liter V6 that finds its way into such models as the Flex and Taurus SHO. The 2.0-liter EcoBoost four-cylinder is featured in the new 2011 Explorer and 2011 Edge models.

EcoBoost engines utilize turbocharging and direct injection toward providing the output of larger models while cutting emissions and fuel consumption. According to Ford's figures, they help consumers save money on fuel costs much more quickly than diesels and hybrids.
According to Detroit News' report, Ford plans to offer 10 different vehicle styles under three segments: subcompact, compact and mid-sized. Based upon its current EcoBoost offerings, it doesn't appear there will be a correlation between the segment and size of EcoBoost engine offered.
While the EcoBoost engines deliver fuel economy, providing savings in the long run, they will cost a premium over Ford's more traditional, less efficient engine options. According to Farley's reckoning, consumers will be willing to pay the premium, so long as they see fuel-savings benefits within two years of ownership. He believes that EcoBoost engines will become a major player in Ford sales.
The newly announced Focus ST, a high-performance Focus model, will be the latest to get an EcoBoost engine when it debuts at the Paris Motor Show at the end of the month. That model gets the 2.0-liter EcoBoost.


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