Login to your account
Not a member? Register now.
AutoShopperBlog

Subscribe To The Blog:




Follow Us



The Latest News And Reviews
Throughout The Car Industry



Hybrid Market Projected to Decline Over the Next 6 Months

Comments: Leave | View
On: Thu, Sep 9, 2010 at 2:01PM | By: Sherry Christiansen


Hybrid Market Projected to Decline Over the Next 6 Months

It has been predicted by experts in the automotive industry that the hybrid market may decline as gas prices level off in the next 6 months. JIm Farley, Ford's group vice president of global marketing, sales and service said: “You can't sell a hybrid in today's market,” although Ford still plans to launch the 2011 luxury Lincoln MKZ hybrid sedan this fall.

Farley’s prediction of the hybrid market stems from his belief that fuel prices will go down over the next 6 months which would be detrimental to the hybrid industry.
The impact on the hybrid market has already began to take effect when one looks at the Honda market, for example. Sales of the Insight have gone down by over 50% compared to last year, and Toyota Prius has seen demand down 38% last month to only 11,799 units. 

A year ago the hybrid market was up due to the Cash for Clunkers program, so low sales records are actually falsely inflated, meaning that the hybrid market is even worse than it appears to be.

The overall light vehicle market is up 8% this year, as compared to Prius and Insight sales, which are comparatively much slower so far in 2010.

Farley stated that although the launch of the MKZ hybrid is just around the corner, that Ford does not expect to sell even 10,000 units, even though prices for the Lincoln MKZ hybrid are not projected to be at a premium. Ford designed the vehicle because according to Farley, “it's the smart thing to do and it rounds out the product lineup.”

Ford is serous when they say they want to establish “a green image,” and that the plan is not to simply chase the market.





Photo Gallery (click a thumbnail to enlarge)


Comments

Be the first to leave a comment.


Leave A Commment

Allowed HTML tags: <a href=""> <abbr title=""> <b> <em> <i>
Please no link dropping, no keywords or domains as names; do not spam, and do not advertise! rel="nofollow" is in use

Captcha