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Ford Gives $50 Gift Card to Customers For Late Fiesta Deliveries

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On: Tue, Aug 17, 2010 at 9:35AM | By: Sherry Christiansen

Ford Gives $50 Gift Card to Customers For Late Fiesta Deliveries

Ford Customers who reserved a Ford Fiesta, and are still waiting for delivery, will be receiving a $50 gift card from Ford Motor Co.  Ford decided to be proactive in the situation, taking responsibility by issuing letters to consumers with an apology for delayed delivery of vehicles.

Angie Kozleski, Ford spokeswoman, stated that the company was, in fact, issuing MasterCard gift cards to those who had pre-ordered their new Fiestas, explaining that it was “a token of our appreciation for their patience.”  The number of cards distributed was not revealed by Ford, but it was relayed that each customer who ordered a Fiesta (which was late in arriving) could expect to receive a gift card.

The primary reason that Fiestas are late being shipped to dealerships is due to the after effects of a hurricane in Mexico where the Fiestas were manufactured at Ford’s Cuautitlan plant located close to Mexico City. Hurricane Alex hit northern Mexico in late June, and Tropical Storm Bonnie hit the country shortly thereafter. The storms disabled critical rail lines that Ford typically uses to transport cars north of the border into the U.S., causing many delayed shipments.

Even though the situation was not under Ford’s control, the company took responsibility for the outcome and sent the $50 gift card as a way to apologize for inconvenience to customers.

Ford reports to have sold over 4,000 Fiestas this year, which included over 3,000 sales just last month.

“We've got about 6,500 to 7,000 in transit to dealers. In a couple to three months, we ought to have the availability to support the kind of demand you see in a B-car category,” George Pipas, Ford sales analyst, said in a conference call.

According to Kozleski, many Ford Fiestas have already been delivered to Ford dealerships all over the U.S.

No one knows for sure the extent of the shipping delays. Mark Fields, president of Ford in the U.S., stated that the rail lines were still damaged last week at the unveiling of the Mustang Boss 302.

While $50 may not be significant enough to make up for the inconvenience of having to wait for a new car, it does show that Ford Motor Co. delivers the utmost in service to its customers. Critics are saying “kudos to Ford!”

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