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Toyota Denies that it Will Discontinue the Sequoia

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On: Fri, Jul 30, 2010 at 9:33AM | By: Sherry Christiansen


Toyota Denies that it Will Discontinue the Sequoia

In recent auto news, Toyota Motor Co. is denying the rumor that it will discontinue the Sequoia.The Sequoia is the largest SUV in the Toyota line-up, named after the tree that is known to grow to be one of the largest trees in the world. There are four versions of the Sequoia, each powered by the same 5.7-litre V8 engine, which puts out 381 hp. The engine is attached to a six-speed automatic gearbox driving all four wheels, not an economic fuel efficient vehicle by any means.

Rumor has it that the slow selling vehicle would be retiring soon, after the current model has expired, but Toyota has responded to those innuendos with a strong rebuttal, stating: 

“Toyota denies any reports of the discontinuation of the Sequoia. For obvious competitive reasons, Toyota does not discuss future product plans. Sequoia continues to be a profitable, high-quality vehicle for Toyota and several years remain in the life of the current generation. Our focus remains on building our vehicles, including the Sequoia, with the highest possible quality.”

There are four versions of the Sequoia, each powered by the same 5.7-litre V8 engine, which puts out 381 hp. The engine is attached to a six-speed automatic gearbox driving all four wheels, not an economic fuel efficient vehicle by any means.

Hmmm… certainly seems to conflict with latest sluggish sales record of the colossal Toyota SUV. Other than the fact that it looks like the Sequoia will still dominate parking lots around the country for at few more years, Toyota is not saying what the future plans for the Toyota monster are.

Toyota’s full size V-8 truck, the Tundra, has not had the best track record lately either; it certainly hasn’t lived up to Toyota’s expectations. By no means is the Japanese automaker prepared to give up on the profit challenged half ton pick-up truck either.

Toyota plans to redesign the Tundra which was originally intended to compete with GM, Chrysler, and Ford trucks.The Tundra came close to meeting its annual sales goals of 200,000 trucks per year when it was first launched, but has missed each year since by a wide margin, as a result of the effects of the recession, as well as recent high-profile quality and safety issues. About 460,000 Tundra trucks have been built since 2007, and less than 80,000 were sold last year.

That’s led some to wonder about Toyota’s long-term dedication to the Tundra as well as the Sequoia, especially in light of tough new fuel-economy rules set to take effect by 2016 which will mandate a standard of 26mpg for light trucks. Surely Toyota has an alternative plan other than to continue to invest in the full sized V-8 engines of the Sequoia SUV and the Tundra full sized pickup truck.


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