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Honda Will Launch Electric Plug-in for 2013

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On: Tue, Jul 20, 2010 at 10:52AM | By: Sherry Christiansen

Honda Will Launch Electric Plug-in for 2013

Just like many other automakers, Honda has seen its share of problems in the past year, but according to a recent Reuters report, the company will introduce both a plug-in hybrid and an electric car for the 2013 model year as part of Honda’s restructure plan to create more competitive pricing and fuel economy at the same time.

The electric car will be offered in the U.S. market at first, with competitors such as the 2011 Nissan Leaf. Then by 2013, Honda plans to have at least five hybrids on the market.

Currently Honda offers several hybrid models, the 2010 Civic Hybrid sedan and the Insight dedicated hybrid hatchback. The 2011 CR-Z hybrid two-seater sports car will arrive in the summer of 2010. A fourth model will be a hybrid version of the Fit subcompact, but no details have  been announced yet regarding the fifth hybrid model that Honda plans to launch.

Honda is taking into consideration plans to manufacture the Insight in one of its U.S. plants to reduce costs so it can lower the price in order to be more competitive in the market place.

The Civic Hybrid has also been slotted for production in the United States, since Civics are already built in North America. Honda's proposed Civic plug-in would be a contender for the Toyota Prius electric plug-in model which is expected to be launched in 2012. Honda's plug-in will be a year behind Toyota Prius in production.

Honda's president; Takanobu Ito, will hold a news conference this week in order to announce more details regarding the new and upcoming Honda hybrid models.

According to a Honda spokesperson: "After Toyota’s RAV4 announcement last week, Honda was the sole holdout in the no-EV crowd. This is the last shot in the first battle of the electric drivetrain wars, and the EV proponents have won a no-prisoners victory. Every major car manufacturer has a major plug-in launch coming in the next three years. The next stage is to see who wins the technology bet: GM's EREV? Nissan's BEV? Toyota/Tesla's laptop battery-based system? Better Place's pervasive infrastructure network? Get your popcorn. It's going to be a lot of fun to watch."


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