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Build Your Own Corvette Engine?

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On: Wed, Jul 14, 2010 at 10:26AM | By: Sherry Christiansen

Build Your Own Corvette Engine?

For those car enthusiasts who just cannot get involved enough in customizing their own cars, Chevrolet has the perfect solution for you! It’s Chevrolet’s new “Build Your Own Corvette Engine” program that allows would-be Corvette owners to “literally build the engine for their new car.”

The program is designed for those who want the most "inclusive interactive car assembly program available." When a new 2011 Corvette Z06 or the ZR1 option is ordered, customers can opt for their cars to be assembled with the LS7 or LS9 engines at the Wixom Michigan assembly plant, and then actually watch the new Corvette being built at the plant  in Bowling Green, Kentucky.

Jim Campbell, VP of Chevy Marketing in the U.S., believes that “Corvette owners are some of the most passionate—and most involved. The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands-on, in creating the car.”

What better way to purchase a new Corvette than to do it with such a hands-on process. New Corvette owners can even take delivery of their brand new sports cars at none other than the National Corvette Museum.

Tom Stephens, GM Vice Chairman of Global Product Operations, stated, “In a way, this is a dream program for a Corvette customer. I would have jumped at the chance to build the 427 in my ’67 ’Vette, and that didn’t have half of what goes into one of these modern precision engines. Today's LS7 and LS9 Corvette engines are pinnacle achievements in engineering, and to personally involve our customers in their final creation shows the depth of Chevrolet’s commitment to make lasting connections with the customer.”

The price to build your own Corvette—a mere $5,800 for the PBC option in a 2011 Z06 or the ZR1. Customers order the option through the dealership and the local dealer then submits the request to Chevrolet and a “special concierge” will then contact the buyer to make arrangements and verify the order. Customers must spring for travel arrangements, but the concierge will help schedule the actual engine build and assist with booking lodging, meals, and other travel arrangements.

When customers arrive at the PBC, they actually get to assist (under supervision of skilled technicians, of course) with the actual building of the engine and the owner’s name is thenadded on a nameplate next to the builder's name on the engine. Next theengine is sent to the assembly plant to install in the new Corvette.

“Simply put, no other sports car manufacturer can match the level of personal customer involvement that Corvette offers,” Campbell said. “The Corvette Engine Build Experience takes this personal involvement to an unprecedented level.”

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