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Maserati To Introduce Smaller, Cheaper Sedan

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On: Wed, Jul 14, 2010 at 10:36AM | By: Chris Weiss

Maserati To Introduce Smaller, Cheaper Sedan

Maserati is set to appeal to a broader market, albeit still limited and exclusive, with a smaller, less expensive sedan positioned underneath its Quattroporte. The midsize sport luxury sedan will compete with the likes of the BMW 5 Series, Mercedes CL, and Cadillac CTS when it debuts in 2014. The car will help to broaden Maserati's appeal and visibility in the market, and provide a new sales dynamic for the brand.

Maserati currently offers sport and luxury cars under three models: the GranCabrio, the GranTurismo, and the Quattroporte. The first two are two-doors while the Quattroporte is Maserati's answer to the sedan market. There are three trims of Quattroporte, comprising the base, S, and Sport GT S variants. Each features a V8 powerplant. Output and performance rise up to 440 hp, a top speed of 177 mph and a 5.1-second dash to 62 mph for the Sport GT S. The line bases at over $120,000 and the Quattoporte competes with the likes of the Mercedes S-Class, Porsche Panamera, and Audi S8.

The new sedan will come in two trim levels. Information as to the powertrain of the new sedan remains elusive, but the car will base at under $70,000 (based on today's exchange rates), opening up the Maserati badge to a whole new segment of buyers. Styling and design remain up in the air, and Maserati hasn't commited to anything more telling than a "new product package." The higher end version of the midsize sedan will cost about 20 percent more than the base. With the move, Maserati is pushing to gain 10 percent of the global high-end E-segment market.

The new car is expected to debut in 2014 and make it across the ocean to the U.S. the following year. As detailed in Fiat's five-year business plan back in April, the small sedan will follow the introduction of a new Quattroporte in 2013. Maserati plans to boost quality and cut the price of the base model by 10 percent with the new Quattroporte.

The platform being developed for the next-generation Quattroporte is expected to make it over to Fiat stablemate Alfa Romeo. It's expected Alfa will use the trimmer, lighter platform for use in rear-driven sports cars, including a replacement for the 8C Competizione. The same platform is also expected to be used on a new GranTurismo.

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