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Throughout The Car Industry

The Nissan Juke

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On: Mon, Jul 12, 2010 at 10:12AM | By: Sherry Christiansen

The Nissan Juke

Plans for the U.S. launch of the Nissan Juke mini-crossover later this year are accompanied by some skepticism as to whether or not the little car with the “cartoonish looks” will fare well in the American market.  The Juke has been described as bizarre, zany, and even compared to the looks of a puffer fish at its unveiling at this year’s New York Auto Show.

In Japan, the unusual appearance and small size of the Juke SUV has NOT been a deterrent to consumers at all. Nissan has had over 10,000 orders for the Juke so far this year (with 1,300 sales in the first week), due to the fact that the Japanese automaker had already rung up 5,296 orders in the first week the Juke went on sale.

So far, red is the most prevalent exterior color ordered. Red interior has been very popular, as well, comprising 59% of total orders. The largest demographic for the Juke, thus far, is the 50-year-old and older group making up 44% of all sales, and 15% of the market has been the 20 to 24-year-old age group, with more male buyers than female.

The Juke is powered by a turbocharged 1.6-liter gasoline direct-injection four-cylinder engine, which is the automaker's first gasoline-turbocharged-direct-injected (GTDI) engine. Nissan has followed the same technical path as the Volkswagen Group, General Motors, Ford, and others with its fuel efficient new 1.6-liter GTDI inline-four. The engine uses the high-pressure injection system to execute multiple injection pulses for cleaner, and more complete combustion, rated at 180 horsepower and 170 pound-feet of torque. Front-wheel and all-wheel-drive are both options. A six-speed manual will be offered on front-wheel-drive models, while Nissan's Xtronic continuously variable automatic also will be available.

Standard features on the Juke include vehicle dynamic control. Standard safety features include ABS and six airbags. Optional features are leather upholstery, a rearview monitor, smart key, push-button ignition, power moon-roof, and a navigational system with real-time traffic updates.

Although the Juke has very little competition in the U.S right now, and the price is certainly right (at well under $20,000), with an attractive fuel economy rating of 22 MPG in the city and 30 MPG estimated for highway driving, the jury is still out on how consumers will embrace the quirky-looking little SUV this fall when it rolls out in the U.S., as well as Europe.

Photo Gallery (click a thumbnail to enlarge)



imwithcoco | 4:44PM (Mon, Jul 12, 2010)

Nice photos! This vehicle is ugly from every angle, and I'm a big Nissan fan. Is Nissan trying to become Honda? Honda's are so ugly today that I no longer consider the brand when shopping for a car. They may be reliable, but I have to been seen in the vehicle. The last 5 Nissan's have been horrible. The Rogue, Cube, Leaf, Juke, & the new Quest are all horrible looking vehicles.

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