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The Resurrection of the 2011 Rolls-Royce Ghost

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On: Fri, Jul 9, 2010 at 10:51AM | By: Sherry Christiansen


The Resurrection of the 2011 Rolls-Royce Ghost

The Rolls-Royce Ghost is being resurrected! The Ghost’s name was first used by Rolls between the years of 1906 to 1925. The very first Ghost was introduced as a 40-50 hp model.

The new 2011 Ghost, however, will take that initial hp and multiply it by 10 for a whopping 500 hp. Under the hood, the Ghost has a much more dynamic character as compared to the Phantom. The Ghost has an arsenal of horsepower. Power comes from a 6.6L V12, with direct injection and twin turbochargers, which puts out 563 hp and 575 lb-ft of torque—and that torque peaks at only 1,500rpm, so off idle the Ghost has 780nM of torque with just a touch of the gas pedal. Top speed is 155 mph but the Ghost can literally fly, going 0-60mph in 4.7 seconds (sounds like a BMW M model rather than the iconic car the butler usually drives).

Compare that to the Phantom’s 6.0 second 0-60 time, and it’s clear that performance was the primary goal of the engineers when they brought the Ghost back to life.

While the auto industry is generally struggling to stay afloat, Rolls-Royce is levitating. The companycan barely keep up with all of the custom orders coming in for the Ghost, which are said to have “skyrocketed” in the past few years in areas around the world. 50% of last year’s Phantom was custom ordered, overall customizing with some type of unusual option is up 75% this year. The special orders department at Rolls-Royce can fill a variety of requests from inscribing personalized names on sill plates, to custom luggage and picnic setsPhone yes even the picnic sets are pretty upscale, made from polished aluminum, leather and wood veneers, perfect for all of the champagne and caviar picnics that the luxury basket will most likely be used for.

On California streets, the acronym RR used tobe a symbolfor Rolls-Royce, but now means “Recession-Recovered!” If you can afford an expensive status symbol, such as the Rolls-Royce, you are obviously not hurting too bad.

The new Ghost goes for about $300,000, and it is customary, particularlyin California, to request customization of the exterior paint job, as well as the many interior extras. The car is said to be the perfect accessory for the rich and famous (perhaps the only demographic in theU.S. that has NOT been affected by the recession).

The 2011 Ghost is a gorgeous model, according to the website californiality.com, “Rolls-Royce would agree that every California citizen should drive one. High-speed opulent luxury should be written into the California Constitution.”


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