Login to your account
Not a member? Register now.

Subscribe To The Blog:

Follow Us

The Latest News And Reviews
Throughout The Car Industry

Chrysler Offers Summer Buying Incentives

Comments: Leave | View
On: Tue, Jul 13, 2010 at 2:33PM | By: Sherry Christiansen

Chrysler Offers Summer Buying Incentives

Chrysler announced today that the company will offer a 60-day money back guarantee for any new vehicles purchased, AND that the company will pay two months payments (of up to $500 per month) for new buyers in an attempt to compensate for a low sales record in the month of June.

Chrysler is including the offer for the Town and Country and the Dodge Caravan, as well as most other Chrysler vehicles.

Buyers will be given the option of taking either an upfront cash rebate of $3-$4K, or selecting the 60-day guarantee whereas their new car can be returned, no questions asked if the customer is not satisfied for any reason (or if they become unemployed). Another new incentive being offered in July is the zero percent financing on Chrysler, Dodge, Ram, and Jeep models. Most incentives are scheduled to apply through the second of August.

Since the beginning of the year, most automakers have made an attempt to eliminate incentives in order to boost profits and to improve brand reputation. Toyota and Honda have been notorious for NOT offering high incentives in the past as part of the Japanese automakers’ attempt at keeping their brand image high. That is all changing as even Toyota Motor Corporation has increased buying incentives this month.

Chrysler’s June sales have decreased by 12% from May 2010. Overall U.S. auto sales dropped by 10% from May as consumers continue to be concerned about the stabilization of their jobs and the economy overall.

Toyota spent over $2,000 per vehicle on incentives in June, which was twice the amount from June of 2009, and Chrysler spend over $3,000 per vehicle in June (actually less than last year’s post-bankruptcy numbers), according to Edmunds.com.

Last year when Chrysler offered a similar incentive program, most buyers took the incentive program and most buyers selected the cash back option; only about 50 vehicles were returned.

Photo Gallery (click a thumbnail to enlarge)


Be the first to leave a comment.

Leave A Commment

Allowed HTML tags: <a href=""> <abbr title=""> <b> <em> <i>
Please no link dropping, no keywords or domains as names; do not spam, and do not advertise! rel="nofollow" is in use