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Bring Back the '57 Chevy

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On: Fri, Jul 23, 2010 at 11:56AM | By: Sherry Christiansen


Bring Back the '57 Chevy

Today, the 1957 Chevrolet is known as one of the ultimate classic cars. If you are a car buff, you can immediately identify the '57 as one of the most popular cars of all time.  In fact, the '57 Chevy was so popular that it has actually evolved into an icon for American car history. A 1957 Chevrolet Convertible was the dream car of every baby boomer in the late 1950s and early 1960s,— and the car has been in high demand since production ended, as one of the best classic cars for antique car collectors.

The '57 Chevrolet was launched in late 1956 by GM as a part of a special “Sneak Preview of New Cars.”  The famous features noted back then were the tail fins and excess trim on the sides—such as most cars of the 50s had. I’m sure that the trim would have become one of those little-known obsolete car details of the past had the '57 Chevy not become one of the most popular cars in all of history.  

As time passed, most of the competitors of the ‘57 Chevy faded away, while the ’57 continued to maintain its popularity, particularly the Bel-Air model which started as a favorite in southern California, then its popularity spread across the nation.

Chevrolet reported sales of 750,000 units in 1957, and by 1965 there were still as many as 35,000 ’57 Chevys still on the road. Unlike the average American car design, this car was able to enjoy a great run for a decade, like no other car in America; the ’57 Chevy has been a historical icon that has survived with resilience.

Just what, exactly, was it that made this such a popular vehicle? Was it the tail fins or was it, perhaps, the fact that the '57 Chevrolet became the vehicle of choice for every teenage kid around the world in the 60s that made these automobiles the collectible icons they have since become?

Perhaps one factor is that there were only 47,566 Bel Airs manufactured, or that the new tail fins and the extra two inches of the car’s length gave these cars a longer, lower and wider appearance, the most attractive of all of the other ’57 Chevy models.

The ’57 Chevrolet was described in advertisements as “sweet, smooth and sassy.” This Chevy was part of The American Dream; it was viewed in homes around the world as it appeared in quite a few different TV programs.

Today the ’57 Bel Air is called ‘the most popular car in history’; it even outsold the Ford Thunderbird during the first year it was launched. The 57 Chevy Bel Air was not the number one selling automobile in its time, but if you ask any car enthusiast who remembers, it was the automobile that won the hearts of the masses, and continues to do so even today.


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