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Texas and New York Included in Early Launch For the Volt

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On: Wed, Jul 7, 2010 at 10:35AM | By: Sherry Christiansen


Texas and New York Included in Early Launch For the Volt

The Chevy Volt will soon be upon us.  Chevrolet plans to launch the new electric car in select markets across the county, but there are a few select markets that will have access to Volt much earlier than the fall 2010 scheduled date.

GM has made the decision to include extra markets for the Volt due to the extensive interest that has been shown in the electric hybrid.  “We can add markets as diverse as Texas and New York because the Chevrolet Volt can handle both urban commuting and longer trips, in Austin summers and Manhattan winters,” Whitacre said. “The Volt can be your primary vehicle, giving you the freedom to drive gas-free without the stress of planning every trip around the battery’s charge level.”

California, Michigan, and Washington D.C. are all three in the works for early delivery of the Volt, but this week GM CEO Ed Whitacre Jr. announced that New York City and Austin, Texas, would also be added to the list.

Whitacre also announced that New Jersey and Connecticut would be included in the first launch in early 2011, bringing the total number of states for early Volt launch to seven.

New York was selected because it is the biggest advertisement market in the U.S., with potential investors on Wall Street, and a dense population of city dwellers who are potential future buyers for the Volt; New York was a shoe-in to get top priority for the Volt.

Austin was chosen due to being one of the strongest Chevy markets (with more dealers than any state).

New York and Austin were selected as a way of testing how the Volt will actually perform in extreme climate driving conditions.

Whitacre stated, "I can't think of a better location than Austin." He also said, "Austin is known as a green town, an environmental town, and that is what the Volt is all about, plus, this is GM country down here. It seems like it is a very logical decision to include Austin in the launch.”

Austin is also being considered because the city is among the geographical areas that are establishing an essential infrastructure for electric vehicles by building recharging stations.

Dealers don't expect many Volts to be available at launch. GM has estimated the company will make 10,000 Volts by the end of 2011 and 30,000 in 2012.

“Chevrolet is extending the Volt launch to additional states because of strong customer interest and our confidence in all aspects of the vehicle and battery,” added Tony DiSalle, Chevrolet Volt marketing director. “To celebrate this terrific announcement (I’m a New Yorker), GM will drive a Volt from Austin, Texas straight to New York City, a 1776 mile trip that would be considerably more tricky in a pure electric car.”

The promotional trip is called the “Freedom Drive.” GM states that the name signifies that the Volt provides freedom from oil dependence as well as from “range anxiety,” since the Volt will travel over a 300 miles range before re-fueling/charging is needed.

“This drive is a demonstration of the freedom the Volt will provide customers—freedom to drive where you want, when you want,” said DiSalle. “Whether you are driving 50 miles or 1,750 miles, the Volt is the only electric vehicle that can be a family’s primary car.”

Volts arrived at its 'Freedom Drive" destination on July 4th at Pier 92 in New York City, as part of the Fourth of July celebration there. The Volt and members of the team arrived in time to observe the highlight of the celebration, the famous Macy’s fireworks celebration with fireworks over the Manhattan skyline.


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