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Jeep Grand Wagoneer Could Target SUV Elite With $140,000 Price Tag

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On: Thu, Oct 13, 2016 at 9:27AM | By: Carl Malek

Jeep Grand Wagoneer Could Target SUV Elite With $140,000 Price Tag

FCA CEO Sergio Marchionne has had no problem sharing his thoughts and views on the Jeep Grand Wagoneer, and how it is a key model for the Jeep brand in its quest to target luxury entries like Land Rover and Cadillac. Jeep CEO Mike Manley, during an interview at the Paris Motor Show told the UK publication Auto Express that "the Grand Wagoneer is moving forward", but saved the best for last when pressed about the Grand Wagoneer's potential pricing ladder.

"I'll use US dollars, but pushing the car up to $130,000 to $140,000 may be possible, but we need to establish the Grand Wagoneer in its own right first," Manley said. This pricing is certainly a surprise; it would not only put the Grand Wagoneer in the higher reaches of a segment populated by Land Rover, Bentley, and even sister brand Maserati, it would make it twice as expensive as the brand's current flagship, the Grand Cherokee SRT, which has a price tag that's comfortably in the $60,000 range.

However, look for that wallet-busting model to make its appearance later on. Instead, the first Wagoneer models to be closer in price to a base Range Rover (which starts at about $85,000.) before new variants gradually push the pricing ceiling up to the aforementioned $140,000 mark. That will come as the nameplate becomes better known with well-heeled buyers, especially those that owned a Grand Wagoneer over 20 years ago. This would also mirror the current strategy that Land Rover used with the current generation Range Rover; the first models were mainstream-oriented before rounding things off with the Range Rover SVR Sport, as well as the $200,000 SVAutobiography variant.

Jeep has not formally released a timetable for the Grand Wagoneer's launch, but look for the luxury flagship to possibly make its debut towards the end of the decade with formal prototypes hitting the roads in the next two to three years. It will be interesting to see whether this reborn Grand Wagoneer will be able to fill the shoes that its iconic predecessor left when it ceased production in 1991, but advances in technology, capability, and vehicle design could very well allow it to appeal to a new generation of luxury SUV buyers.


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