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Upcoming VW Crossover To Possibly Be Named Atlas

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On: Wed, Oct 12, 2016 at 9:42AM | By: Carl Malek


Upcoming VW Crossover To Possibly Be Named Atlas

Volkswagen's upcoming three-row crossover is still in a shroud of secrecy, but a new report says that the new model will usher in a new naming system and an all-new volume-focused approach to sales.

This would be a noticeable change from Volkswagen's old naming system for its SUV/crossover models which used odd terms that were often two words that were merged (for example Tiguan = Tiger/Iguana). Rumors had suggested that the new model would stick with the "T" theme—already is embodied by the Tiguan and Touareg—with the Teramont nameplate being thrown around as a potential candidate. However, inside sources have told the German publication Automobilwoche that the company has embraced a new region-exclusive nameplate for U.S. buyers. This would allow the company to fulfill a promise that it would not use another unfamiliar term which would be difficult for Americans to pronounce—a welcome change that we hope will be continued.

This latest report is also backed by a separate trademark filing that Volkswagen sent to the U.S. patent office to protect the 'Atlas' moniker in the U.S. The new model with its geographically inspired nameplate will be unveiled at VW's Chattanooga, Tennessee plant on October 27. The model's importance for Volkswagen is hard to ignore; it addresses a void in its utility lineup between the small Tiguan and the full-size Touareg . In addition, Volkswagen dealerships across the country are eagerly awaiting its debut to try to capitalize on the recent spike in crossover sales with this addition of a much needed potential money maker to a lineup that was stripped of its diesel-powered TDI models as a result of the ongoing diesel emissions scandal.

Look for the Atlas's pricing to reflect VW's recent push for volume-oriented sales and be firmly centered in the same bracket as established segment rivals, especially entries from Toyota, Chevrolet, and Honda.




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