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Alfa Romeo Publishes New Product Plan

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On: Fri, Sep 23, 2016 at 10:32AM | By: Carl Malek


Alfa Romeo Publishes New Product Plan

With its future shrouded in uncertainty due to numerous blown deadlines as well as a small model lineup, Alfa Romeo has published a new product plan that seeks to secure the brand's long term future.

The newly minted plan was shown during a company presentation—and was later published online by the Italian website, Autopareri. The presentation offers some confirmation to a recent teaser campaign that the company started for its upcoming crossover. Dubbed the Stelvio, the new crossover model is roughly the size of the BMW X3, and is expected to offer SUV buyers newfound levels of performance and style along with the unique flair that only an Alfa Romeo can provide. While the Stelvio will not make its appearance until the Los Angeles Auto Show (November 18–27, 20160), numerous spy photos, as well as leaked images taken inside an Alfa Romeo facility, provide compelling glimpses of what buyers can expect when it eventually hits Alfa showrooms.

The plan also reveals that Alfa Romeo's expansion will continue into next year with a new sedan entry that would be positioned above the Giulia sport sedan. Designed to compete against the Volvo S90, BMW 5-Series, and the Mercedes E-Class. The new model would serve as Alfa's range-topping model, mainly due to the fact that Alfa Romeo currently has no plans to tread into the more elite territory populated by formal flagship entries such as the BMW 7-Series, Mercedes S-Class, and the Audi A8. Look for this restriction to not apply to crossovers due to their high levels of demand around the globe. In that regard, Alfa Romeo will be positioning a new crossover model above the Stelvio that would target the X5, as well as a smaller model offering that would be a more value-oriented entry targeting the BMW X1. The new plan also calls for the launch of two specialty models. As expected, details regarding these two models are vague at best, but based on Alfa Romeo's history, as well as what it currently has at its disposal, look for them to be a coupe and convertible with both offerings being underpinned by Alfa's all-new rear-wheel drive platform.

The plan also addresses the two hatchback models in its lineup: The MiTo and the Giulietta. Introduced in 2008 and 2010 respectively, both models have been exclusive to Europe, but the report supports prior rumors that suggest the MiTo will not be replaced with an all-new model, mainly due to the collapsing hatchback market in Europe, as well as the fact that the MiTo has always been considered to be one of the more mediocre offerings in Alfa Romeo's lineup. This leaves the Giuletta; it will be interesting to see if the model adopts front-wheel drive or switch to a rear-wheel drive platform to allow it to better target the BMW 1-Series and the Mercedes A-Class.

If this plan sticks and the company follows through on it, Alfa Romeo will once again have a full vehicle lineup to offer its customers in a few years. However, history has shown that Alfa's past plans have proven to be extremely flexible, and it will be a matter of time before we can see the first fruits of this plan in Alfa Romeo showrooms.


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