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Aston Martin Plans New Mid-Engine Offering

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On: Tue, Aug 9, 2016 at 10:02AM | By: Carl Malek


Aston Martin Plans New Mid-Engine Offering

Aston Martin has big plans for its future model lineup over the next several years, and has already unveiled a key cog in this long-term offensive:  The DB11 coupe.

However, a new report suggests that the British sports car maker is planning a mid-engined coupe that would have rivals such as the Ferrari 488 GTB and the McLaren 650S firmly in its crosshairs. While Aston has had models in the past that have taken on Ferrari, this mystery model would be the first Aston product to truly compete with Ferrari in the mid-engine supercar market. Described as "the start of a bloodline", the new model could embody the lessons of the recently unveiled AM-RB 001; it would be jointly developed by Aston and Adrian Newey, the Red Bull Racing engineer who is one of the minds behind the aforementioned AM-RB 001 project. Technical details surrounding the project are still largely unconfirmed since the model's debut would still be about several years away.

In addition to the mid-engine supercar, Aston is also expected to move closer to mainstream luxury wih two new sedans that would wear the Lagonda badge. This move would allow Aston to resurrect the long dormant Lagonda nameplate without diluting the high levels of prestige and exclusivity that is expected with the Aston Martin nameplate. The biggest of these new models would be roughly the same size as a Mercedes-Maybach S600, while the second sedan would be a step below that, and serve as the entry level Lagonda model. Both models would launch with a gasoline/electric hybrid drivetrain and most likely utilize technology from the Mercedes parts bin.

In an interview with Motortrend, Aston's newest CEO, Andy Palmer shared his thoughts about Aston Martin adopting hybrid technology when he said, "To me, hybridization is as inevitable as death and taxes, and it makes sense in SUVs and sedans." This blunt quote highlights the pivotal position that Aston Martin is in as it attempts to increase its sales while staying relevant in a shifting exotic car market. This adaptability will be highlighted by the eventual launch of its first-ever SUV offering. Tentatively dubbed the DBX, Aston's first-ever sport utility offering will have a coupe-like profile, and launch with a gasoline/hybrid powertrain. The DBX would also feature limited off-road capability. Palmer was quick to point out that he expects the DBX to duplicate the tremendous sales success that the original Cayenne provided Porsche when it launched in the early 2000s.




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