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Mercedes Prepares New EV Offensive To Target BMW, Tesla

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On: Thu, Aug 11, 2016 at 2:32PM | By: Carl Malek

Mercedes Prepares New EV Offensive To Target BMW, Tesla

The formidable challenge brought about by the rise of Tesla, as well as changing environmental laws, has forced many automakers to change the way that they approach green vehicles. Mercedes Benz is one of these companies. A new report from Bloomberg suggests that the company is creating an all-new electric vehicle sub-brand to give it a fighting chance against the California-based EV company and BMW's i brand.

While the brand itself has no formal name, the report does say that Mercedes engineers are working on a pair of electric sedans and two electric SUVs that would be target the Model S and the Model X respectively. This latest report follows a prior plan to debut an electric vehicle at the Paris Motor Show in September. This car will most likely be a high-performance all-electric sedan concept which could possibly share some of its basic styling elements with current AMG models. The all-wheel drive concept would have a driving range of roughly 300 miles, and boast a figurative price tag of about $200,000.

A separate source within the company claims that Mercedes will build its upcoming fleet of electric vehicles at its factory in Bremen, Germany. The first steps in this plan will begin next year when the facility will begin production of a fuel cell electric version of the Mercedes-Benz GLC SUV. This new variant would feature a hydrogen fuel cell; it would also have the ability to be charged with electricity from a wall socket. Look for a concept version of this particular model to be unveiled soon, possibly alongside the electric sedan concept in September.

Prior to this latest initiative, Mercedes previously offered a fuel cell version of its B-Class compact hatchback. This particular model was not well received, and was ultimately canned for an electric-only hybrid.

Mercedes and BMW are not the only German firms to aggressively increase their efforts with electric vehicles. Volkswagen also has plans to overhaul its electric car fleet (partially due to the fallout from the diesel emissions scandal) and will bring as many as 20 different electric and plug-in hybrid cars to the market by 2020. These new models will join the e-Golf and help to repair Volkswagen's reputation with consumers, as well as keep its rivals at bay in the sales race.


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