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Kia Plans To Launch RWD Sport Sedan Next Year

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On: Thu, Feb 4, 2016 at 7:15PM | By: Carl Malek

Kia Plans To Launch RWD Sport Sedan Next Year

Kia is reportedly planning to unleash a contender of its own into the sport sedan segment sometime next year in a bid to further Kia's thrust into segments that are traditionally dominated by German brands like BMW and Mercedes.

Citing several sources familiar with the project, Reuters claims that the model would go into production next May and arrive as a sport sedan that would compete with rivals such as the Audi A5 Sportback as well as the BMW 4-Series Gran Coupe. This would be Kia's third German-fighting entry, and would join the flagship Kia K900 and the Kia Optima in the brand's overall lineup.

Other details about the car are currently unknown, but it is expected to be smaller than the Genesis Coupe, and feature a rear-wheel drive-oriented platform, though I suspect that optional all-wheel drive will also be available to help the unnamed model have a better chance in snowier parts of the world, a realm traditionally associated with Audi and its Quattro all-wheel drive system. The car is also expected to offer three different engines and arrive with either a 2.0 liter, 2.2 liter, or a range-topping 3.0 liter engine that would allow the car to cater to a wider spectrum of buyer tastes, while allowing it to stand on more equal ground with its German rivals in performance figures.

The car is allegedly known as the CK, and it is on track to be built in South Korea once the ongoing transfer of Kia Rio production to a facility in Mexico is complete. Kia claims that it will build about 60,000 units per year, and it will market the model as a sporty alternative to German competitors. I, however, disagree with this particular notion, and instead think that the marketing will follow the K900's lead in making the CK a value-oriented alternative to German offerings which usually have a high MSRP, allowing the CK to uindercut the forementioned models by several thousand dollars.

While Kia models have traditionally not been associated with the very notion of being either sporty nor luxurious (K900 and Optima excluded), the company has teased the idea for several years before producing a physical incarnation of this idea in 2011 with the unveiling of the GT Concept. This particular concept featured a rear-wheel drive layout, and used a turbocharged 3.3-liter V6 that produced 390 horsepower and 394 lb-ft of torque. While the CK will most likely feature more conventional styling cues, I suspect that it will still manage to embody the recent infusion of youth and boldness that has come to define recent Kia offerings.


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