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Hyundai's Genesis N Division Beginning Work On Potential M4 Rival???

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On: Mon, Jan 25, 2016 at 1:41PM | By: Carl Malek

Hyundai's Genesis N Division Beginning Work On Potential M4 Rival???

Hyundai's new Genesis division is doubling down on its lofty goals for the luxury car market, but, if a new rumor is found to be true, the brand's performance-oriented ‘N’ division could be preparing a formidable entry that would compete head-to-head with the BMW M4 and taget the Mercedes-Benz C63 AMG Coupe in its quest to become the top dog in the luxury sport coupe segment.

The mystery model is most likely a coupe version of the soon to be released G70 sedan which would share its rear-wheel-drive platform; it would also be powered by a V6, though we suspect that it will follow the lead of its rivals and embrace twin turbocharging technology to amp up its performance credentials. The idea of a M4 rival does have legs since the Korean automaker hired former BMW M chief engineer Albert Biermann last year to help spearhead its performance ambitions. Biermann said in an interview with Car and Driver last year that the G70 will be "a whole new animal" and arrive with plenty of power and performance.

Before that model makes its appearance, ‘N’engineers will start small and get their feet wet with a performance version of the i30 hatchback (known as the Elantra GT here in the U.S.) The upcoming hot hatch is expected to be equipped with a souped-up 2.0-liter engine that is expected to produce about 300 horsepower which would put it in territory shared by rivals such as the Volkswagen Golf R and the Ford Focus RS. All of this muscle would be delivered to all four wheels through a WRC-derived all-wheel drive system which is becoming more commonplace in the hot hatch segment. It is also reported that the firm is considering an ‘N’-badged version of the G80 which would add more performance and handling upgrades to the Genesis's eventual successor.

However, these plans will all depend on how the brand is initially received by luxury car buyers when the G90 flagship sedan arrives on dealer lots. The company will initially sell its models through Hyundai's dealer network, but look for stand-alone stores to eventually be built in key markets, especially China, Europe, and select areas of the U.S. If sales are strong, it would give the company enough motivation to begin offering performance models to cater to smaller sectors of the luxury market.


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