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How The Tide Turns; Quick US Sales Update

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On: Thu, Jun 3, 2010 at 12:23PM | By: John Welch


How The Tide Turns; Quick US Sales Update

Spring has sprung and, in some cases, stank. Sales reports for May are smiling on the Big Three, helping boost confidence in our once extremely shaky domestic auto industry. As far as GM is concerned, 'everything's comin' up Milhouse'!

General Motors stuck with its 2010 forecast of 11.3 million to 11.8 million U.S. light-vehicle sales for the industry, and used this foresight to nail their sales targets. GM, which yesterday marked the anniversary of its 2009 bankruptcy filing, saw overall sales rise 17 percent. All three Detroit automakers beat analysts' average forecasts by at least 6 percentage points.

Every major automaker reported a double-digit spike in U.S. sales—all except poor downtrodden Toyota. In May, the light-vehicle sales rate hit its highest level since December. The incentives offered during Toyota's March sales push increased sales by only 7 percent, Toyota's worst sales performance since posting declines in January and February during recall kafuffles. After recent global recalls of more than 8 million vehicles Toyota is still struggling to fix its image.

Inside the post you will find all of the hard numbers for all of the automakers currently selling cars in the U.S...

More Sales Highlights:

• Honda Motor Co.'s sales climbed 19%, with the Accord and Civic sedans and Pilot SUV all seeing increases of more than 30%.

• South Korea's Hyundai Motor Co. had its best May ever, with sales up 33%. The company said sales of the newly redesigned Sonata sedan nearly doubled. Sales of the new Tucson SUV jumped 227%.

• Nissan Motor Co.'s May sales rose 25%, on strong demand for sedans such as the Versa, Sentra and Altima.

• Subaru's sales rose 35% on brisk sales of the Outback wagon and Forester SUV.

• Kia Motor's sales rose 21% on strong demand for new models such as the Forte, Sorento and Soul.”

U.S. Car and Light-Truck Sales, May:
All manufacturers have reported

Automaker

May
2010

May
2009

%
Change

5 month
2010

5 month
2009

%
Change

BMW Group*

22,118

23,020

-4%

98,384

93,734

5%

Chrysler Group LLC

104,819

79,010

33%

434,731

402,900

8%

Daimler AG**

19,882

16,317

22%

90,797

77,454

17%

Ford Motor Co.***

196,671

161,197

22%

805,662

618,369

30%

General Motors****

223,410

190,881

17%

882,885

772,733

14%

Honda (American)†

117,173

98,344

19%

487,282

430,358

13%

Hyundai Group††

80,476

62,997

28%

342,740

287,302

19%

Isuzu

-

-

-%

-

165

-100%

Jaguar Land Rover

3,671

3,391

8%

16,407

15,311

7%

Maserati

152

128

19%

732

481

52%

Mazda

22,605

16,718

35%

97,481

86,652

13%

Mitsubishi

4,737

4352

9%

22,292

22,105

1%

Nissan†††

83,764

67,489

24%

375,762

289,446

30%

Porsche

1,873

1,979

-5%

8,842

8,757

1%

Saab Spyker
Automobile‡

174

-

-

522

-

-

Subaru

23,667

17,505

35%

104,359

74,686

40%

Suzuki

1,903

2,585

-26%

9,514

20,259

-53%

Toyota‡‡

162,813

152,583

7%

705,938

638,794

11%

VW‡‡‡

32,882

27,230

21%

145,372

108,836

34%

Other (estimate)

294

306

-4%

1,470

1,530

-4%

TOTAL

1,103,084

926,032

19%

4,631,172

3,949,872

17%

Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
Source: Automotive News Data Center
Note: Other includes estimates for Aston Martin, Ferrari, Lamborghini and Lotus
*Includes Mini and Rolls-Royce
**Includes Maybach, Mercedes-Benz and Smart
***Includes Volvo
****Includes Saab through February 2010
†Includes Honda Division and Acura
††Includes Hyundai and Kia


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