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Infiniti Officially Confirms Death Of Q50 Eau Rouge Sedan; Cites Cost

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On: Wed, Sep 23, 2015 at 12:49PM | By: Carl Malek

Infiniti Officially Confirms Death Of Q50 Eau Rouge Sedan; Cites Cost

Even though rumors regarding its demise had been swirling for the past 10 months, Infiniti has chosen to end the maelstrom of speculation by officially confirming that it has indeed killed the idea of producing the limited production Q50 Eau Rouge sedan citing practicality and cost as its key reasons for doing so.

Largely based on the Q50 sedan, the Eau Rouge was supposed to be a limited production high-performance halo model with the car receiving the slick all-wheel drive system and the 550 horsepower twin-turbocharged V6 from the Nissan GT-R. This had the potential of turning the Q50 into a true threat for established rivals such as the BMW M5 and the Mercedes-AMG E63 AMG, while also serving as an excellent opportunity for the brand to radically standout from the rest of the luxury car segment.

However, during an interview with CAR magazine at the 2015 Frankfurt Motor Show, Vice President of Infiniti, Francois Goupil de Bouillé, confirmed what many had suspected for months when asked about the Eau Rouge revealing, "After we evaluated the sales numbers, we realized it was not realistic to produce it. It was just too costly. That was it." But de Bouille stated that while the Eau Rouge is scrapped, the company is still open to the idea of future high performance models, but did not comment on whether a bespoke GT-R-powered sedan was in the pipeline or not. That rumored model would be a rival to the Lamborghini Estoque, and compete in the same pricing territory as Aston Martin and Bentley.

It would not be a huge surprise if one of the rumored high-performance models is a crossover offering. With Nissan's recent trend towards producing more CUV models as well as the work it already did on transplanting the GT-R's engine into the tiny Juke, it would be feasible for Infiniti to pull off a similar trick with one of their CUV offerings in an effort to perhaps compete with rivals from BMW and Audi while also embodying many of the lessons that were learned from the aforementioned Juke-R project.


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