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Jaguar Re-axes C-X75 Supercar

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On: Fri, Sep 25, 2015 at 2:48PM | By: Carl Malek

Jaguar Re-axes C-X75 Supercar

With the unexpected momentum generated by its role in the upcoming Bond movie Spectre, it appears that Jaguar was close to approving the long-rumored C-X75 supercar for a limited production run, but has once again pulled the plug on the project citing costs as the primary reason for its most recent demise.

The world first got its glimpse of the C-X75 back in 2010 when the concept version made its debut at the Paris Motor Show as a stunning piece of visual art to help celebrate Jaguar's 75th birthday. The concept received rave reviews from both the press and show attendees due to its futuristic styling as well as its turbine-based power plant. As a result, the C-X75received a quick green light for production. However, that plan was derailed by the global recession which caused demand for high-end cars to slide in virtually every world market.

However, in a new report released by British automotive magazine Autocar, Jaguar reconsidered the prospect of C-X75 production earlier this year. The new plan would've seen the car distributed under the new C-X80 moniker, and it would've been built to celebrate the brand's 80th birthday while also being connected with the film's launch. According to the report, the new project would've called for 80 examples to be built with much of the marketing being associated with the C-X75's appearance as the car of choice for the supervillan featured in Spectre.

In the end, Jaguar decided to pull the plug on the plan for a second time, ending the C-X75's latest push towards production reality. While all 80 cars would've certainly sold out in a relatively quick manner, building each of the 80 cars would've been a costly proposition which would take not only a lot of time, but huge amounts of resources as well. Those reasons are understandable, given the company's current push towards launching its two volume-oriented models, the XE and the recently unveiled F-Pace CUV. Both models are expected to vastly improve the company's sales projections, and, as such, are a much more desirable option in the long run over a limited production supercar and the short term impact that it would've generated. In addition, Jaguar executives were worried that the design of the car was too dated for the current market and felt that the production version would've also had to be radically restyled for the current marketplace. This particular claim does not resonate well with us, given how some of the brand's rivals have proven that logic wrong with launches of the BMW i8 and the Acura NSX supercars.

Either way, this recent report does appear to reveal that the project has been canned for good with no prospect of a third revival, especially with the company's current volume-oriented strategy towards sales. Hopefully, Jaguar will eventually reconsider and possibly bring about a spiritual successor to its last supercar effort the stylish but ultimately ill-fated XJ220. But, for the moment, it appears the chances of that happening are slim at best.


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