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Bugatti Rules Out Sedan Entry; Plans To Focus On High-End Segment

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On: Tue, Aug 25, 2015 at 7:32AM | By: Carl Malek


Bugatti Rules Out Sedan Entry; Plans To Focus On High-End Segment

Following conflicting rumors about the future of the company's plans to produce the 16C Galiber Concept, Bugatti has officially confirmed that it has killed the idea of a production version of the four door once and for all. Bugatti wants to sharpen its focus on the high-end limited-production luxury market, especially with regards to creating a successor for the Bugatti Veyron. 

Speaking to a group for reporters from Car & Driver, Bugatti chief Wolfgang Dürheimer revealed that he wants to Bugatti to remain at the pinnacle of the luxury car market by building only high-end vehicles, a trait that the company has been known for through out its illustrious history. "We don't intend to change our brand perception and our market position," Dürheimer stated. His focus comes during a turbulent time for the high-end segment, especially with many other high-end brands such as Lamborghini, Aston Martin, and Bentley embracing the SUV segment and developing an entry to try to steal a slice of this untapped market.

Its important to note, however, that Bugatti's seemingly one-track-minded focus has not affected its sales performance. For instance, Bugatti's Veyron hypercar recently sold out, with all the cars going for well over $2 million dollars during its time in production. This is an impressive feat, and it highlights a key point in Dürheimer's argument that it would be much more difficult to get customers to fork over that same amount of money for a four-door sedan, especially one that would certainly not be as stylish as a Veyron. The Galiber's demise also highlights Bugatti's refusal to chase more sales volume, which is also the same reason a Bugatti SUV has not been considered. While this news may disappoint the very small minority of buyers who wanted a Bugatti off-roader, they will be pleased to hear that the company still has big plans for the future.

One of those plans is the creation of an even wilder, faster, and iconic successor to the Veyron. Known tentatively as the Chiron, the new coupe would be much more powerful and faster than the Veyron, and it could possibly make history as the first Bugatti model with a gasoline-hybrid drivetrain. It would, however, most likely stick to the script when it comes to the engine with the Chrion wielding a tweaked version of the Veyron's 8.0-liter quad turbocharged W16 engine.




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