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Presenting the 2015 LandWind X7

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On: Fri, Jul 24, 2015 at 3:17PM | By: Teddy Field


Presenting the 2015 LandWind X7
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.
Chinese knockoffs are about as common as 99-cent menus, and rappers with unspellable names. But the latest counterfeit car to emerge from the Far East has Jaguar Land Rover up in arms. And it proves just how unscrupulous the Chinese government really is.

When its blatent Land Rover Evoque ripoff debuted at last year's Guangzhou Motor Show, JLR immediately filed a complaint with the Chinese authorities. They cited the obvious theft of their pntellectual property, and requested that LandWind not be able to produce their fake baby Land Rover. After all, JLR just spent $1.78 billion dollars building a factory in the communist country... which now produces the real Land Rover Evoque.

The factory is part of a joint venture with Chinese automaker Chery, and it's intended to help Jaguar Land Rover reach their sales target of 1 million units per year by the end of the decade. Last year, the Indian and British automaker sold over 100,000 units in China, making it their single biggest market. By contrast, LandWind is a joint venture between Changan Auto and Jiangling Motor Corporation (both of which are at least partly owned by a Chinese government entity). And their greatest hit has been a ripoff of the Isuzu Rodeo (LandWind X6), which scored a big fat zero on the Euro NCAP crash test.

After a few martinis, and a few laughs, the Chinese government said they found "No Issues" with the LandWind X7, and greenlit the fake UV's production. It's slated to go on sale next month with a starting price of around $22,000 USD. Compared to the $62k Land Rover Evoque, the Chinese RipRover will offer just 188hp (from an ironically turbocharged 2-liter 4-cyl) to the Real Rover's 237hp... 2.0T. Other differences include, but are not limited to, material quality, build quality, safety, build quality, build quality, and, oh yeah, build quality.

“In response to the Chinese government's obvious disregard for International Law, JLR's CEO Ralph Spath said, "The fact that this kind of copying is ongoing in China is very disappointing. The simple principle is that it is not something that should happen; the intellectual property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world.

“As a company we have invested heavily in China with our joint venture partner Chery. That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices. Anything that damages the potential profitability of our plant damages the integrity of those plans.”

With all those pesky rules out of the way, LandWind just announced the X7 will go on sale next month. If the Russians had been this creative with their communism thingie, maybe the USSR would still be around?




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