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Infiniti Pulls The Plug On The QX60 Hybrid

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On: Tue, Jul 7, 2015 at 2:58PM | By: Carl Malek


Infiniti Pulls The Plug On The QX60 Hybrid

With the recent death of the Nissan Pathfinder Hybrid, Infiniti has discreetly pulled the plug on the Pathfinder's luxury-oriented sibling the QX60 Hybrid for 2015, ending its brief but unsuccessful run in the U.S. marketplace.

While Infiniti does tend to not post sales numbers that are specific to each trim level of a certain model, it appears that the QX60 Hybrid simply failed to cater enough consumer demand to justify its production run (the same fate that also befell its sibling the Pathfinder Hybrid). This was largely attributed to its high MSRP which factored in its pricey hybrid system, and required buyers to have the vehicle for 20 years before the costs of the fore-mentioned system were formally recouped in overall fuel savings. This figure was on the bottom end of the segment, especially when compared to hybrid and diesel rivals from the Germans and other Asian luxury makes. That said, Infiniti has not totally given up on the idea, and will continue to produce the model for other global markets where demand is still very strong, especially in developing markets like China.

"While we are not producing them for the U.S. market due to consumer demand, the vehicle has not been canceled or discontinued, and is still being built, for other markets," Infiniti execs revealed in a statement toGreen Car Reports."There is inventory still available at some Infiniti dealers here in the States." Infiniti also revealed that it still has plans to formally resume production of the model here in the U.S. if higher fuel prices force consumers to focus more of their demand on a hybrid offering. "If consumer interest for the QX60 Hybrid increases with fuel prices in this market, we have the manufacturing ability to make them available," the company revealed.

While we will give Infiniti some credit for their high level of confidence, as well as their never-say-die attitude regarding the QX60 Hybrid's chances for a comeback, the model's undesirable break-even point, as well as erratic consumer demand makes us doubt that the model will be resurrected anytime soon, especially with the current state of both fuel prices and the decreased levels of demand for a hybrid SUV. This is especially prevalent when current demand is compared to the levels of demand that were seen during the dark days of the 2008 spike in fuel prices, as well as the ensuing financial meltdown.




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