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Toyota Sales Gaining in Japan

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On: Mon, Jun 7, 2010 at 9:42AM | By: Michael Jon Lazar

Toyota Sales Gaining in Japan

Despite being the subject of much scrutiny as of late, the largest automaker in the world, Toyota, is on the rebound. Things are actually looking up for this carmaker. In fact, a recent report published on Bloomberg shows that sales in Japan are way up for Toyota, and that they have substantially increased their annual production of cars and exports. Not only that, but their future is looking bright and shiny, too. This is because Toyota has risen to the challenge of what is, perhaps, the most horrendous PR nightmare any company could ever endure (with regards to the millions of recalled parts, as well as the faulty acceleration issues, and being lambasted by the US Congress). Even after many people wrote them off, and even after sales plummeted with the fall of their image, Toyota is back in the driver's seat! And there is a good reason why they are the largest maker of cars—because their annual production and sales easily demonstrate this fact.

According to a recent report published on Bloomberg, “Toyota Motor Corp., the world’s largest carmaker, led a sixth straight monthly increase in vehicle production in Japan as a global recovery spurred exports. Output at the country’s 12 vehicle makers in April rose 51 percent from a year earlier to 731,794 units, the Japan Automobile Manufacturers Association said in a statement today. Exports surged 90 percent.”

But the buck does not stop there. No way, Jose! The carmaker has also drastically increased the production of its car lines immensely. After the PR escapade that nearly busted the company over this past year, they had drawn back on production of new cars, and the output.  That was because they needed to focus on revamping their image, and really assuring people that buying a Toyota was a wise decision. Despite the calamity that the car company endured, they did indeed make it through the trials and tribulations, and have come out on top in the end!

The report by Bloomberg offers some insight as to why: “Toyota’s domestic production in April rose 71 percent from a year earlier to 249,123 vehicles as sales increased 50 percent and exports doubled, the company said last week. Honda Motor Co., the nation’s second-largest carmaker, said domestic output increased 30 percent to 74,398 as sales gained 9.5 percent and exports jumped 66 percent.”

As you can see, the company is looking pretty solid once again. Despite what they have gone through, they have really done their best to make amends. This has involved a massive PR campaign that was strikingly similar to that of GM’s and the other Big Three automakers when they were coming back (from getting government bailout funds).

Only Toyota was never asking for money from the US Congress or taxpayers.

Rather, they were, have been and are just saying, “Hey, we still make great cars, for great prices, and we are not going anywhere, anytime soon!”

Kudos to you, Toyota, for getting back on track, and super fast!


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