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Bentley EXP 10 Speed 6 Concept Recieves Positive Acclaim On Auto Show Circuit; Could Spawn Production Version

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On: Thu, Apr 23, 2015 at 12:12PM | By: Carl Malek


Bentley EXP 10 Speed 6 Concept Recieves Positive Acclaim On Auto Show Circuit; Could Spawn Production Version

With the Bentley EXP 10 Speed 6 Concept currently in the middle of its global tour on the auto show circuit, Bentley executives are hoping that the stylish concept garners positive reactions among auto show attendees, and, if the initial reports from some of its previous appearances are to be belived, it looks like the concept is so far proving to be a hit in the minds of consumers.

In an interview with Autocar during the 2015 Shanghai Auto Show, Bentley CEO Wolfgang Durheimer revealed that most of the potential buyers who spoke with the company after seeing the concept in person have urged the British luxury manufacturer to formally produce the concept. The only tweak that many of them have suggested is in regards to the love-it-or-hate-it front fascia. If a production version is indeed built, expect the cool looking but impractical LED ring headlights to be shelved in lieu of more production-ready units, while the grille will ditch its upright appearance and feature a more swept-back design that is consistent with current Bentley models.

This process of listening to customer feedback and adjusting the final product to their tastes is very similar to what Bentley is doing for another upcoming product, the oddly named Bentley Bentayga; the new SUV is based on information gathered from prospective buyers when they viewed the Bentayga's predecessor the EXP 9 F concept. While this strong positive feedback does not necessarily guarantee that the company will actually make a production version of the EXP 10 Speed 6 Concept, it could spur executives in the company to give the concept a chance at life, and see how well it would do in the market as a production model.

However, while the segment that this particular luxury GT model would compete against is not necessarily profitable for parent company Volkswagen, the potential to steal sales from Aston Martin and Maserati, as well as a bigger slice of a relatively untapped segment, could be enough motivation for executives to formally sign off on a production version of the EXP 10 6 Speed concept, especially if aspects of its architecture, as well as its performance hardware, could be shared with other brands in the Volkswagen model family. Only time will tell, but we look forward to hearing more on the matter as it becomes available.

042215arm


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