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Volkswagen To Cease Eos Production This Summer

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On: Sat, Feb 28, 2015 at 10:12AM | By: Carl Malek

Volkswagen To Cease Eos Production This Summer

Following years of slumping sales as well as a change in overall direction for its product line, Volkswagen has revealed that it will cease production of its Eos convertible by this summer putting an end to its role as the brand's entry in the convertible segment. While this news may dissapoint the small group of loyalists who enjoyed the model, the Eos' demise was already a foregone conclusion with Volkswagen having revealed its plans to retire the model from production here in the U.S due to sagging demand from buyers.

A prime example of this slump is in its overall production numbers. While the company produced only 8,000 units globally during the 2013 model year, U.S. demand nosedived by 18 percent to 3,411 units in 2014. In addition, this announcement also appears to validate the "Final Package's" role as the closing chapter of the Eos saga. This particular package was introduced in 2015 for the U.S. market and was designed to be a subtle sendoff to the slow-selling model. Volkswagen also has no immediate plans to build a succesor to the Eos though it could perhaps change its tune if consumer demand for a hardtop convertible reignites.

Volkswagen's move also comes at a time when overall demand for convertibles has slowly eroded with the segment recording lower sales than it did over a decade ago. That said, Volkswagen could build a droptop version of either the Golf or GTI for U.S. buyers (a concept that it has teased in the past). However, the compact size of its platform as well as the gadgetry and challenges involved in adding a retractable hardtop would require a significant investment in engineering resources and would also require a lot of modification to the vehicle structure.

As a bonus, axing the slow selling Eos does allow Volkswagen to invest more money and resources into the devlopment of its SUV and crossover models, two crucial segments that the company where strives to gain a foothold over the next few years. The company has teased a portion of this future with its ongoing Crossblue series of concepts which hint at a production SUV that is expected to go into production in the near future.



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