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Throughout The Car Industry

Indian Unveils New Chief Dark Horse

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On: Wed, Feb 18, 2015 at 11:28AM | By: Gary P Garry

Indian Unveils New Chief Dark Horse

We live in a commercial culture, and it places a huge emphasis on brand recognition. This has been true to some extent for a very long time, but the evolution of mass media has made branding all the more important.

Even though there are many different players at this point, there are a handful of American companies that are kind of like the faces of Mount Rushmore when it comes to branding. Without question, one of these is Milwaukee-based Harley-Davidson.

William S. Harley and Arthur Davidson hatched a dream at the turn of the twentieth century, and their vision has survived since then, in spite of some ups and downs. When you think about the history of American motorcycle manufacturing, Harley-Davidson is probably going to come to your mind first.

At the same time, there was another major player in the early days. The Indian Motorcycle Company was founded in Springfield, Massachusetts, by a fellow named George M. Hendee. He was a bicycle racer, and he joined forces with another racer named Oscar Hedstrom. They decided to use engines to drive bicycles to greater heights, and they had a great deal of success doing just that.

The company started selling motorcycles in 1902, and within 10 years they were making more motorcycles than any other company on the planet. Indian lasted through 1953, and various different entities tried to revive the revered brand during subsequent years, without a great deal of success.

However, things have taken a turn for the better. Indian has been owned by Polaris Industries since 2011, and their lineup is comprised of six different models at this point. The brand-new 2016 Indian Chief Dark Horse has been unveiled, and it is a stunning black beauty.

It's powered by a Thunder Stroke 111 cubic-inch V-Twin, it has a six-speed constant mesh transmission, and it will be offered at a relatively affordable $16,999 price point. A company spokesman says that they are aiming the Dark Horse at a somewhat younger demographic, hoping to attract would-be bikers with limited bankrolls.

The new Indian offerings look great to me, and I for one hope that the venerable brand finds its footing for the long haul.


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EDB | 3:12PM (Mon, Feb 23, 2015)

This is a nice bike!

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