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Puddle Lights: Make It Personal

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On: Mon, Dec 1, 2014 at 5:47PM | By: Karen Cook


Puddle Lights: Make It Personal

Auto makers are becoming more attuned to those little things that make driving a car a pleasure. As an example, many models have “puddle lights”, which are small lights mounted under the side mirrors and aimed at the ground in order to light up the area next to the car at night. This makes puddles or other “dangers” visible to anyone stepping out of the vehicle. It’s a nice touch to provide a little extra safety and convenience and it’s been available for years as standard on some models and optional on others.

Recently though many manufacturers have begun capping these lights with a lens to produce an image on the ground rather than light alone. It still serves the same purpose but in an updated and more personal way.

The 2015 Lincoln MKC and Navigator project a bright welcome mat with a Lincoln logo in the center than spans almost the length of the doors. Hyundai updated the lights on the 2015 Genesis to show the word “Genesis” along with the model’s emblem. It should come as no surprise that the 2015 Ford Mustang lights up the ground with its famous running equine and the 2015 Land Rover Range Rover projects the silhouette of an SUV.

Sam Locricchio, a Lincoln spokesman, explains the decision to create more interesting puddle lights this way, “We always use this phrase, ‘surprise and delight.’ We have been using that phrase for 100 years, but it really does. It is a perfect way of branding a vehicle.”

It occurs to me though, that with so many people wanting to personalize their vehicles, shouldn’t we have a choice? I understand the desire of the manufacturer to label a vehicle, but I know what I bought. There are logos and emblems all over it. Shouldn’t I be able to pick what images my puddle lights show? For that matter, why can’t I change them to suit my mood, or even a holiday? I could have hearts for Valentine’s Day, a smiling jack-o-lantern for Halloween, and a lovely tree for Christmas! Give me emoticon options too. Smiley faces and grumpy faces and sad faces, oh my!

The technology is definitely available and I think people would take advantage of the options. It would be way cooler than bumper stickers and antenna toppers, after all. Of course Apple and Android could get involved with downloadable images, as well.

Come on auto makers; give me another way to make your car my own!

12-1 arm




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