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Lamborghini Urus To Be Produced Outside Italy?

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On: Mon, Dec 1, 2014 at 2:52PM | By: Carl Malek


Lamborghini Urus To Be Produced Outside Italy?

Despite not recieving the official green light for production from parent firm Volkswagen Group, Lamborghini has already revealed some of the plans it has for production of the Urus SUV, which would be the Italian performance brand's first SUV offering since the infamous LM002 of the 1980s and early 1990s.

In a statement recently released to the publication Car Advice, Lamborghini CEO Steve Winkelmann revealed that there may not be enough production capability at the company's Sant'Agata Blogonese factory to accomodate the Urus, which may force the firm to build the high performance SUV outside of Italy. If this is the case, then it would be a potentially historic action since the Urus would be the first Lamborghini model to be built outside of its home country, a move that may irk longtime fans of the brand as well as workers domestically.

"We are working on an SUV and this is one of the things which is paramount for the future of the brand and the company as well," Winkelmann revealed in an interview with the fore-mentioned publication. "It means doubling our sales and it is a huge investment." Winkelmann also elaborated on the decision of where to exactly produce the Urus, claiming that ultimately he may be forced to choose between keeping production in the company's home territory, or possibly producing the third model elsewhere, most likely in a facility that is already tailored to SUV production.

While technical details regarding the project are still very murky, it does appear the Urus project is still proceeding as planned with production aimed to begin sometime in 2017 once it receives the official yes vote from VW Groups executive board. As to our guess on where the Urus could potentially be assembled in the event production is shifted from Italy? A strong canidate that emerges to the forefront of discussions is VW Group's Slovakia SUV plant. The plant is already capable of efficent SUV production and the Urus could easily be cycled into existing Audi Q7 and Porsche Cayenne production with minimal modifications to the facility's tooling and infrastructure.

12-1 arm




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