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Mazda CEO Officially Ends Speculation Of RX Revival

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On: Wed, Nov 12, 2014 at 11:04AM | By: Carl Malek

Mazda CEO Officially Ends Speculation Of RX Revival

In the automotive industry, there are numerous rumors that simply refuse to be refuted or killed. Indeed, prior to the Nissan GT-R unveiling, speculation swirled for years about its development, and the upcoming NSX was shrouded in its own version of secrecy and rumors before its formal debut as a concept several years later. However, unlike those two cases of speculation that eventually bore the fruit of driving goodness, fans of the iconic Mazda RX sports car, who were hoping for a revival of the rotary-powered wonder to replace the RX-8, will be disappointed to hear that no such model is in the works and that the idea appears to have been shevled for the long term.

In a brief statement released to the Automotive News publication, Mazda CEO Masamichi Kogai revealed that the company has neither considered nor is working on a next generation RX. It was simple and to the point," We don't have that type of vehicle in our future product plan." He went on to explain, "If you increase the number of segments, then the resources that we can allocate to each will decline and that will prevent us from devloping truly good products." While this news is somewhat disappointing to buyers hoping for a replacement to the RX-8, it is understandable. Mazda has seen its U.S. sales tumble in recent years due to economic upheaval and change. As a result, the company has been forced to tighten its financial belt, and while models such as the Mazda6 and the redesigned Mazda3 are a good step in the right direction, there's still a long way to go before it can sucessfully reverse its sales skid. and right its financial ship.

To help achieve this goal, Kogai's plan (according to Automotive News) is to mainly focus on its mainstream and increasingly popular product lineup with iconic but low selling sports car models being pushed to the backburner for the time being. This will help Mazda save money, and allow them to focus precious resources on creating products that can still deliver the spirited driving experience that have come to define Mazda as a whole. It will also improve fuel efficiency by expanding the avaliblity of products equipped with the familiar Skyactiv line of engines. Disappointed enthusiasts may laud this decision, but analysts in Mazda's home country of Japan are so far pleased with this decision that Kurt Sanger, an analyst at Deutsch Securities Japan, claims, "A brand this size needs only so many poster brand cars."

So does this mean that it is the end of the line for the RX? While it appears that it is indeed the case for the time being, though when Mazda has recovered fully from its recent sales woes and has the financial muscle to fund such projects effectively, perhaps the RX could indeed rise again to fight against potential rivals, such as the NSX and the ressurected Supra, as well as the Nissan GT-R, on the streets of tommorow just like its distant ancestor, the RX-7.

11-11 arm


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