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Land Rover Debating Electric Range Rover Model

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On: Mon, Nov 3, 2014 at 12:15PM | By: Carl Malek

Land Rover Debating Electric Range Rover Model

While the switch to an all-aluminium body has helped the current generation Range Rover obtain a noticeable improvement in fuel efficency over its steel-bodied predcessor, the quest for efficiency is still ongoing for the company. The future could include embracing electrification and launching an EV-based variant to join the Range Rover-branded model lineup, if a new report from England is to be believed in its entirety.

According to the report, the currently unnamed model would be built on an advanced variant of the current Range Rover's aluminium-based platform to accomdate a battery pack, as well which battery technology the new model will use, the new model will have to match the lofty bar set by Tesla's Model S sedan which boasts an impressive 265-mile driving range. This is especially important for an SUV that aims to be an effective alternative to petrol-based models. In addition to the futuristic electric-based compenents, the traditional boxy look of the standard model would be shelved in favor of a new more aerodynamically efficent design which would help increase efficeny through a reduced ride height. A height-adjustable suspension would also be added to help performance on and off the road, as well as silence critics who have noted the omission of this feature.

This plan appears to have some traction with the company's management; Land Rover's engineering director Wolfgang Ziebart revealed in a recent statement that the EV market is split into two diversely different segments. One features small cars targeted for buyers living in crowded cities, such as London and New York; the other is based on larger models that could serve as a second or third car for wealthy families. Predictably, Land Rover aims to target the latter group for this new model; while that should come as no surprise, the fact the company has shared its thoughts on the EV market as a whole is a step in the right direction and a positive sign for other efficency-minded projects. In addition, the electrification technology could also be passed over to its sister brand Jaguar with minimal changes, since their lineup does use the same engines and basic architecture as Land Rover; this would allow Jaguar to more effectively compete with green models from rivals such as BMW, Audi, and Lexus.

Look for the new model (if it gets the green light) to possibly go on sale in Europe, China, and the United States by the end of the decade. China, in particular, is the key market, thanks to its growing economy, as well as the recent internal push towards greener air pollution-cutting technologies to help offset the country's notoriously high emissions from factories and automobiles.


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