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Cadillac Mulls Adding Convertible, Compact Sedan To Model Lineup

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On: Thu, Oct 30, 2014 at 11:04AM | By: Carl Malek

Cadillac Mulls Adding Convertible, Compact Sedan To Model Lineup

With the recent spate of news surrounding General Motors’ Cadillac brand in regards to its new model-naming scheme, as well as its move to New York, it appears that the rapidly changing brand now wants to embark on a product expansion that would include the addition of a convertible and an entry-level compact sedan to the model lineup. Perhaps it’s a bid to open the brand to new buyers, especially buyers in the compact luxury car segment that may find the ATS too pricey for their tastes.

That appears to be the case, according to the folks at Automotive News, who stated that the brand revealed that a convertible model was under serious debate during a dealer meeting that took place last month. While Cadillac has so far remained tight-lipped on whether such a plan is indeed in the works, expect the convertible model (if it exists) to be based not on an all-new platform but rather on an existing one, with our suspicions placing the ATS's Alpha platform as a strong candidate. This theory certainly has some traction since the ATS is not only a strong seller for Cadillac, an ATS convertible was "pretty much designed" but held back by higher management according to Mark Reuss in a quote from back in 2012 (serving as then president of GM North America). A convertible variant would not only give Cadillac a solid contender against the BMW 4 Series Convertible and Audi A5 convertible, it also allow the ATS to fully embrace its role as a key domestic alternative to the German competition.

Also discussed at this gathering was a new compact luxury sedan that would slot below the ATS to give the brand a true entry-level luxury model. Aimed at taking on the Mercedes Benz CLA250 and Audi A3 (a role currently undertaken albeit indirectly by the Buick Verano Turbo). The smaller Cadillac would be a true competitor to the aforementioned models by embracing rear-wheel drive and bringing a balanced mixture of luxury and value to the segment. Look for a V variant to go head-to-head with the CLA45 and the S3 if one is eventually made. No solid timeframe was announced for either vehicle; meanwhile look for the brand to focus on its current projects: The upcoming ATS-V performance sedan being unveiled at the 2014 Los Angeles Auto Show, followed by the unveiling of the S-Class-fighting CT6 flagship sedan at the 2015 North American International Auto Show in Detroit, Michigan in January.


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