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Kia Bringing "High Performance" K900 to SEMA... Possible Production Model?

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On: Mon, Oct 27, 2014 at 11:24AM | By: Teddy Field

Kia Bringing "High Performance" K900 to SEMA... Possible Production Model?

Just last week, we reported that Kia Motors hired NBA star LeBron James to hawk their their slow-moving Kia K900 luxury sedan. Now, they’re taking their K900 revitalization plan even further, by presenting a heavily modded factory show car at the SEMA Show in Las Vegas. But will a rumbling V8 performance model get people to notice?

The 2015 Kia K900 shares its chassis and drivetrain with the 2014 Hyundai Equus, which is an equally cheap alternative to fullsize luxobarges like the 2015 Lexus LS460, 2015 Audi A8, and 2015 BMW 750i. The Kia boasts bespoke bodywork and interior design that leans more toward the sporty side of the street. To match the look, a more-than-adequate 420hp 5.0L V8 lives in the engine room. But a quick-upshifting transmission program, soft suspension, and numb steering betray the Kia Big’s athletic pretentions.

Since the $59,500 2015 Kia K900 went on sale in March of this year, just 1,106 of them have found new homes. By contrast, 5,089 copies of the 2015 BMW 7-Series have found buyers since March. And the V8 Bimmer starts at $87,300, with options easily extending the price to well over $100k. So buyers in this segment obviously care more about prestige and performance than bargains.

To make their flagship more interesting, Kia has created a unique performance version that they’ll unveil at the SEMA Show in November. Their presentation is called “A Day at the Races”, and the star of the show will be the Hi-Po K900. The video below features a burbling V8 soundtrack that supposedly comes from the Special K. But Kia won’t say what kind of power it lays down. They did say the show car features a one-off bodykit with carbon fiber inserts, blacked-out chrome trim, and 21-inch gloss black wheels (with big brake rotors and red calipers hiding behind). Kia says, “Exceptional performance and personalized style are prerequisites for the machine that carries a racing driver or team owner to and from the track on a daily basis, and the High-Performance K900 delivers both.”

We can’t really see Rick Hendrick or Dale Jr. taking a Kia to the track. But at least they’ve got the right idea…


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