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Colorado's Love Affair With New 4X4s Is As Strong As Ever

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On: Fri, Aug 1, 2014 at 2:32PM | By: Elizabeth Puckett

Colorado's Love Affair With New 4X4s Is As Strong As Ever

If you’ve bought a new car since the beginning of the year, you are a part of a healthy trend in Colorado auto sales—especially if that new vehicle is a Jeep.

The Colorado Automobile Dealers Association (CADA) has reported a 7.1 percent increase in vehicle registrations in Colorado for the first five months of 2014. From January to May, CADA reports that new vehicle registrations were up 6.6 percent over the same time last year, and that used vehicle registrations were up 1.7 percent.

During the month of May, new vehicle registrations jumped 12.7 percent from the prior year—a strong indication that the summer selling season will be a strong one for auto dealers. A couple of local dealership managers reported optimism amongst dealers is very high. Said one source, “A strong May is almost always an indication of a very strong July and August.”

According to the CADA report:
â–º The biggest sellers so far in 2014 include “light trucks,” which includes most trucks as well as SUVs. This class saw a 11.1 percent increase year over year.
â–º Japanese brand vehicles followed with a 8.8 percent jump, likely led by Toyota, Nissan, and Subaru, three brands that are gaining share nationally.
â–º The “Detroit” three (can you really call Fiat-Chrysler a Detroit automaker?) are up 7.6%.

Perhaps because of their unique combination of off-road ability, rugged design, and a Colorado-friendly convertible option, Jeep saw the biggest year-to-date in all the data reported by the CADA. New Jeep registrations increased 28.1 percent year over year, which is considerable. Only a couple of other brands were anywhere close to Jeep's increase:
â–º New Lexus registrations went up about 25 percent
â–º New Rams registrations increased about 23 percent
â–º New Subaru registrations increased more than 21 percent

When you look at these brands, a couple of things leap out. First, each of these brands offer an extensive line-up of 4WD or AWD vehicles. Second, each of these brands offers vehicles that can haul quite a bit of cargo. Jeep, Lexus, and Subaru have a range of roomy SUVs that can haul bikes, kayaks, and any other outdoor gear Colorado residents might require. Ram, of course, offers trucks that can haul or tow with ease.

Looking forward, it seems likely that Colorado residents will continue to buy new vehicles at a record pace. Indeed, nationally speaking, the auto industry seems poised to have a record year. However, unlike the rest of the United States—where mid-sized cars like the Toyota Camry, Nissan Altima, and Honda Accord are often “king”—Colorado seems to be truck and SUV territory.

Of course, one look at the mountains is really all you need to know that, isn't it?


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